Co-creation Accelerates the Media & Entertainment Industry. Exhibitor Registration for Inter BEE 2026 Is Now Open!
The media and entertainment industry is now at a major turning point. Each field is trying to evolve into the next stage as an industry. Broadcasting is no longer limited to delivering linear programming according to a timetable; it is now making a full-scale move into the content business. At the same time, IP-based production and cloud adoption have rapidly progressed from the “consideration stage” to the “implementation stage,” fundamentally transforming production workflows.
Content can now be enjoyed seamlessly across platforms—from movie theaters to the internet—without boundaries. In response, production sites continue to evolve, adopting new technologies and solutions day after day. Meanwhile, the live entertainment market shows no sign of slowing down. Experience-driven expressions such as immersive theater and projection mapping are becoming increasingly diverse, and the fields where video, audio, and lighting technologies converge are expanding like never before.
These changes cannot be fully understood by a single company or even a single industry alone. Video and audio, broadcasting and telecommunications, production and business—fields that once evolved separately are now intersecting. Through co-creation, they are generating entirely new markets. This is the reality of today’s media and entertainment industry.
Under the theme “Co-Creation Expands Markets and Accelerates the Industry,” Inter BEE 2026 aims to serve as a central hub for this dynamic transformation.
The event will take place from November 18 (Wed.) to 20 (Fri.), 2026, at Makuhari Messe. Exhibitor applications are now open.
The Complete Landscape of the Media Industry—Presented Through Four Divisions and Six Special Programs
Inter BEE 2026 is structured around four categories that comprehensively cover the value chain of the media and entertainment industry. The “Professional Audio,” the “Entertainment / Lighting,” the “Video Production & Broadcasting Equipment,” and the “Media Solutions” — together they span the entire process of the industry: “Creation”, “Connection” and “Experience” of contents, and extending further to business creation and value circulation.
Particularly noteworthy this year is the enhanced lineup of special programs. Focusing on the sustainable advancement of IP technologies, “INTER BEE MoIP” brings together vendors and users in collaboration, offering a venue where visitors can experience the “next phase” of IP transformation across diverse fields.
“INTER BEE CINEMA”, which showcases the forefront of film production, and “INTER BEE CREATIVE”, which connects video creators with the market, are dynamic areas where the passion and creativity of creators can be felt firsthand. Exploring the diverse possibilities of the content business, “INTER BEE MEDIA Biz” will once again provide a platform for cross-industry business exchange.
At “INTER BEE IGNITION × DCEXPO”, where cutting-edge content technologies converge, a dedicated “Startup & University Area” will also be featured, creating opportunities to encounter the next generation of innovation.
Designed for audio professionals, “INTER BEE EXPERIENCE” will offer speaker audition demonstrations alongside hands-on exhibits featuring headphones and microphones. Through these diverse special programs, exhibiting companies can select the platform best suited to their business domains and target audiences.
Step Into a Cross-Industry Hub of “Co-Creation” — Exhibit and Shape the Future
Visitors to Inter BEE represent a wide spectrum of industry: Video Content Production (20.3%); Broadcasters, OTT/Video Streaming Service Providers (15.8%); Sound, Music, Event, Stage and Facility Related Personnel (12.6%); Internet, Communication, and System-Related Personnel (10.6%); and Equipment Manufacturers, Trading Companies (21.5%).
Moreover, 80.7% of attendees are decision-makers or key influencers actively seeking new technologies, products, and services. In addition, 68.0% spend more than four hours at the venue—clear evidence of the strong commitment and genuine interest of those who visit exhibitor booths.
Inter BEE 2026 is more than just an exhibition. A diverse range of conferences—including the INTER BEE FORUM—will take place throughout the three days, delivering the latest insights and trends from the forefront of each field. Dialogue with speakers, discussions among visitors, and business meetings at exhibitor booths—these elements connect organically to create a true “community of co-creation” that goes beyond the framework of a conventional trade show.
The next stage of growth for the media industry will emerge from collaboration that transcends traditional boundaries. Exhibiting at Inter BEE 2026 is a step toward driving that growth forward yourself. We warmly invite you to join this expanding circle of co-creation.
