＜BBC × NHK Special Dialogue＞The Present and Future of Music Usage in Broadcast and Streaming Content
We are pleased to welcome Paul Moore, Head of Music Rights at the BBC, and Masayuki Yamada, Senior Manager of the Sound Design Department at NHK.
The discussion will explore how the role and use of music in broadcasting are evolving in the UK and Japan, music selection and licensing strategies that enhance the viewer experience, and the opportunities and challenges surrounding music production and selection in the age of AI.
Facilitated by Audio Network, a global music company providing music for broadcast, streaming, advertising and other forms of content, the discussion will also explore the role of music libraries in broadcast and streaming content and their future potential, drawing on the insights and perspectives of both speakers.
Facilitator
Yuko Yokoi
Head of Japan
Audio Network
Guest Speaker
Paul Moore
Head of Music Rights
BBC
Masayuki Yamada
Senior Manager of the Sound Design Department
NHK