From Commitment to Action- Building a More Sustainable Future for Broadcast and Media
Building a More Sustainable Future for Broadcast and Media
Sustainability is gaining momentum across the media industry, but it is not yet embedded as consistently, or advancing as quickly as it needs to be. For broadcasters, production companies, agencies and technology providers, the challenge is to turn growing ambition into practical decisions, sustained investment, and measurable progress.
※AI-powered real-time translation will be available. For added convenience, please bring your smartphone and earphones.
10:30〜10:35
Welcome: Sustainable Media—From Insight to Action
This session brings together Japanese and international perspectives on the decisions shaping media’s environmental impact. From investment trends and energy measurement to product design and everyday operations, we explore where progress is taking hold and what others can learn. Discover the program’s key themes and how the Media Climate Accord is helping connect industry knowledge, shared experience and measurable action.
MC
Lisa Collins
Co-founder,
Media Climate Accord
Barbara Lange
Co-founder,
Media Climate Accord
10:35〜10:55
Keynote: Making Sustainability Part of How Business Works
Chiba City to speak on connecting sustainability with investment, innovation, or operations, with lessons relevant to media organizations.
Itsuki Sakai
Director of the Environment Bureau
City of Chiba
10:55〜11:05
MediaTech Investment Trends – Making Sustainability Matter at the Edge
As media businesses develop their own AI models to protect their intellectual property, demand for high-performance processing will move to the network edge. IAMT’s Principal Analyst, Riikka Koponen will present insights into how media organizations can adapt ahead of these trends to ensure that sustainable best practices are incorporated in next generation workflows. Join us to explore the new opportunities that the shift to edge computing creates for incorporating sustainable practices into MediaTech organizations’ investment decisions.
Riikka Koponen
Principal Analyst
IAMT
11:05〜11:20
Masterclass: Making Better Sustainability Decisions
From production and processing to distribution and viewing, choices about energy, equipment and workflows carry environmental consequences. This practical masterclass explores three questions: Where is the impact? What evidence supports the choice? And what changes when we consider the full lifecycle? Through a worked example, discover how to assess tradeoffs, challenge assumptions and identify opportunities to improve environmental performance while meeting operational and business needs.
11:20〜11:30
GoS Update: What Measurement Is Teaching Us
Greening of Streaming is combining measurements from real-world deployments with controlled laboratory testing to better understand energy use across streaming systems. This session presents the latest developments and findings, explains what they reveal about familiar assumptions, and explores their practical implications. Discover how stronger evidence can help media organizations focus their engineering efforts and assess whether changes deliver meaningful energy savings.
11:38〜11:53
An interview with Yoshitsugu Hayashi
Yoshitsugu Hayashi
Full Member, The Club of Rome & President of its Japanese Association
11:53〜12:05
Why Measurement Matters in Energy Management in Broadcasting （Video）
Asahi Tamata
Environmental Management
NHK
12:05〜12:25
Industry Panel:
A brief recap of the day’s lessons and one question to take back to your organization: What can you change? Find out how to stay involved through the Media Climate Accord.
Olivier Karra
Broadpeak
Mark Donnigan
NETint