Broadmedia & Entertainment Inter BEE 2026 Nov. 19 Wed. ▶︎ 21 Fri. Makuhari Messe Broadmedia & Entertainment Inter BEE 2026 Nov. 19 Wed. ▶︎ 21 Fri. Makuhari Messe

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    Inter BEE 2025 To the website

    Makuhari Messe: November 19th(Wednesday) to November 21st(Friday)
    【Exhibiting companies】1,079
    【No.of visitors】34,072

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    Inter BEE 2025 REVIEW
    (implementation report)

Exhibitor Results 2025

Number of Exhibitors

Exhibition Category Exhibitors Booth spaces
Professional Audio 279 383
Entertainment / Lighting 132 195
Video Production / Broadcast Equipment 573 1,294
Media Solution 95 113
Total 1,079 1,985
Number of Exhibitors :
1,079
Number of Countries / Regions :
44

Exhibitor Survey

What were your main objectives for exhibiting at Inter BEE 2025?
(Multiple answers accepted)
Promotion of product and /
or technology72.2%
Collecting information
from visitors70.0%
Seeking new Clients in Japan63.3%
Promotion of new product
and technology63.3%
Strengthening relations
with business clients49.4%
Enhancing company and
brand awareness46.4%
Achieving business agreements21.1%
Creating new overseas clients3.8%
Recruitment2.5%
How satisfied are you with your goal as an Exhibitor?
Satisfaction with achieving objectivesSatisfaction trend:
87.8%
Exhibitors' Voices
  • We were able to connect intensively with companies and agencies in the video industry, as well as broadcasting professionals.

  • Brand awareness increased, leading to a rise in inquiries.

  • We were able to gather customer feedback on our new products.

  • We strengthened relationships with existing clients and built new relationships with prospective customers.

  • Firsthand product experiences effectively promoted our new products and technologies and raised industry awareness.

  • Hands-on demonstrations for highly interested customers helped move them closer to adoption.

Visitor Results

2025 Registered Visitors

  11/19(Wed.) 11/20(Thu.) 11/21(Fri.) Total
Japan 11,704 11,083 10,250 33,037
Overseas 556 303 176 1,035
Total 12,260 11,386 10,426 34,072
Total number of visitors :
34,072
Number of Visitors’ countries/regions :
44

Type of Industry (Decreasing order)

Equipment Manufacturer (Broadcast, Audio, and Video Equipment) 14.4% Commercial TV Broadcaster 8.1%
Student 7.6% Trading Companies, Distribution, Equipment Sales Agencies 7.1%
Film and Video Production Company 6.8% System and Software Development Related (Sier, SE, AI) 6.1%
Other Guest (Collaborative Industries and Tourism) 6.0% Production 4.7%
PA-related (Sound Design and Sound Operation) 4.1% Post-Production 3.6%
Other User 3.3% Public Broadcast Station 3.1%
Schools, Educational Institutions, Research Institutions 3.0% Related Staging, Art, Lighting and Fashion 2.5%
Telecommunication Carrier 2.1% CATV-related 1.9%
Music Content Production, Musicians, Music Artists 1.7% Theaters, Live Music Venues, and Entertainment Facilities 1.7%
Internet Business Related 1.6% Entertainment and Event Planning, Advertising and Promotion Planning 1.6%
Video content production (including YouTubers and VTubers) 1.5% Other Media (Publishing, Web, etc.) 1.4%
Government Office, Organization 1.2% Content Delivery Network 1.1%
Ad Agency 1.0% OTT/Video Streaming Service Providers 0.9%
Cloud Production / AI and Automation Service Provider 0.8% Commercial Radio Station 0.7%
Animation Production Related 0.4%

Interest (Decreasing order)

Video Equipment 54.0% Audio Equipment 37.2%
Camera 24.1% Editing and Production Equipment 15.3%
Delivery system 13.7% Speaker 12.6%
Cloud Service Related 11.5% Video Monitor 11.3%
Microphone 10.7% Mixer 10.5%
Digital Content Creation 10.2% Software 10.1%
VR, AR,3D, Meta verse 9.8% Lighting Equipment 9.6%
Relay System 8.6% Outbound System 7.6%
OTT, SNS, Second Screen 7.0% Servers / Storage 6.4%
Advertising/marketing services 6.4% Public Viewing, Projection Mapping, Digital Signage 5.9%
Transmission Systems 5.8% Visual Arts and Stage Production 4.7%
Various Special Machines and Peripheral Products 4.6% Digital Cinema 4.5%
Production Management System 4.4% Measuring Equipment 3.9%
Electronic Power Unit 2.7% VTRs, Memory Cards, Optical Disks 2.5%
Other 1.9%

Visitor Demographic

Attributes of VisitorsAge
Attributes of VisitorsJob Title
Attributes of VisitorsOccupation
Attributes of VisitorsObjective

Visitor Survey

Did visiting Inter BEE 2025 help you in your business? (Multiple answers allowed)
Information was useful for my studies41.2%
Helped create a base for business deals
on the exhibited product29.9%
Helped develop new business channels
and connections21.3%
Information was useful
for the development of products15.7%
Had (or am having) business discussions
about exhibited products15.7%
Useful for creative production10.2%
Not useful for our business7.9%
Helped study at the school4.9%
To what degree are you involved in the process of purchasing products/services in your company?
Involved in purchasing and implementation:80.7%
Approximately how much is your annual budget for purchasing and implementing products and services in which you are involved
Less than 2.5 million yen23.1%
Between 2.5 to 5 million yen7.2%
Between 5 to 10 million yen9.3%
Between 10 to 50 million yen8.0%
Between 50 to 100 million yen2.6%
More than 100 million yen4.4%
Not involved31.8%
Unknown13.6%
How satisfied are you with Inter BEE 2025 overall?
Degree of satisfactionSatisfied
87.4%
Visitors' Voices
  • Direct conversations with exhibitors conveyed their products’ quality and appeal.

  • Specific purchase discussions were very helpful for our future activities.

  • Experiencing rarely seen equipment and the latest technology was a great learning opportunity.

  • I was able to expand my knowledge, particularly in areas of interest.

  • By observing the latest technologies, I was able to gain insight into the future direction of the video and media industry.