Creators unite to shape the future with innovative production tools.
What is INTER BEE CREATIVE ?
INTER BEE CREATIVE brings together the latest production tools and services that respond to evolving market needs. These innovations make production more efficient and more creative. Through exhibits and presentations, visitors can directly experience cutting-edge solutions that are driving the future of video production. Don’t miss this opportunity to see and try the tools that are transforming creative workflows.
Program
Keynote
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11/20
10:30〜12:00
Room 201
SP-201 INTER BEE CONNECTED SESSION The Evolution of Kyoto Cinema: Reflecting on 100 Years and Envisioning the Next Century
Shinji Higuchi
Akimasa Yamashita
Moderator
Takafumi Yuki
INTER BEE CREATIVE Director
Special Session
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11/19
10:30〜11:30
Exhibition Hall 8
CR-191 INTER BEE CONNECTED SESSION Pioneering Visual Innovation with Unreal Engine: TBS’s Cutting-Edge Approach to Content Production
Takanori Aoki
Norihiko Sugimoto
Tomohiro Takaya
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11/19
11:45〜12:45
Exhibition Hall 8
CR-192 INTER BEE CONNECTED SESSION What Mars 100 Years Later Taught Us—Production Redesign for Science Fiction Visual Expression
Takahito Ito
Japan Broadcasting Corporation
Yukihiro Takamatsu
Japan Broadcasting Corporation
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11/19
14:00〜14:45
Exhibition Hall 8
CR-194 INTER BEE CONNECTED SESSION Next-Generation AI Content Repackaging for Theatrical and Streaming Distribution:SD to 4K Upscaling and Premium Video Restoration with the AI Super-Scaler Solution
This presentation introduces the distinctive features of the AI Super-Scaler solution, specialized in quality restoration and enhancement for premium video content such as TV series, animation, films, and stage performances, along with its applications and distribution cases in the global media market.
Focusing on the Re-release Cases of BTS Movie Weeks and Works by Directors Bong Joon-ho and Yeon Sang-ho
HWANG JIN YEONG
Solution&Content Business,
INSHORTS.Co.,Ltd.
LEE GEON CHANG
INSHORTS.Co.,Ltd.
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11/19
15:00〜15:45
Exhibition Hall 8
CR-195 INTER BEE CONNECTED SESSION MXL : EBU DMF Media eXchange Layer - Streamlining Multi-Vendor Live Video
The EBU Dynamic Media Facility (DMF) Media eXchange Layer (MXL) is an open-source SDK connecting multi-vendor containerized software live media processing functions without compression. Using shared memory and OS-bypass RDMA networking, MXL lets production teams select optimal tools to dynamically produce high-tier live events on-premises or on cloud.
Speaker
Vincent Trussart
VP, Software Architecture,
Grass Valley
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11/19
16:00〜17:30
Exhibition Hall 8
CR-196 INTER BEE CONNECTED SESSION When AI Meets VFX：The Future of Visual Storytelling
Jason Schugardt
NVIDIA
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11/20
10:20〜11:00
Exhibition Hall 8
CR-201 INTER BEE CONNECTED SESSION 《Adobe Day 2025》Make Your Story Stand Out: Advanced Effects and Motion Design in Premiere
Learn how new effects and latest features in Premiere can push the limits of what's achievable for video editors. This session will showcase the latest features and workflows in Premiere, offer step by step guides and best practices for achieving high-quality effects, and share strategies for sharing effects with team members.
Jason Druss
Sr. Product Marketing Manager, Premiere and After Effects
Adobe
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11/20
11:30〜12:10
Exhibition Hall 8
CR-202 INTER BEE CONNECTED SESSION 《Adobe Day 2025》Generative AI in Action: Smarter Surfaces, Stronger Stories
Discover how the latest generative and assistive AI innovations are reshaping video production workflows. This session will showcase Firefly Boards as a collaborative surface, offer practical tips for harnessing best-in-class models, and share strategies for maintaining transparency in generative tool use. You’ll also learn how assistive AI can boost productivity by automating routine tasks, freeing more time for what matters most—creative storytelling.
Morgan Prygrocki
Pro Video & Audio, Sr. Strategic Development Manager
Adobe
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11/20
12:50〜13:30
Exhibition Hall 8
CR-203 INTER BEE CONNECTED SESSION 《Adobe Day 2025》“Generative AI Adoption: Keys to ROI”
While 95% of generative AI investments fail to deliver ROI, the top 5% of companies achieve remarkable results by integrating adaptive AI with existing workflows. This session will take an in-depth look at how Adobe Firefly overcomes the “GenAI Divide,” highlighting its unique advantages. Drawing on the latest case studies and ROI data from leading Japanese companies, we will present concrete strategies for transforming the media and entertainment business toward 2026.
Masamichi Kumada
Global Digital Media Enterprise Sales・Senior Solution Consultant - Media
Adobe KK
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11/21
11:30〜12:15
Exhibition Hall 8
CR-212 INTER BEE CONNECTED SESSION OTT and Broadcast Technology Trends of the World
Streaming services now offer movies, dramas, and live sports. What are the video and audio technologies that provide more immersive experience than broadcasting? At the same time, technological innovations for next-generation terrestrial digital broadcasting are progressing in Japan and around the world. How shall we deliver more Japanese drams and live sports to the global market?
Speaker
Yuki-hiro Osawa
Vice President of Japan, Southeast Asia and Oceania at Dolby Laboratories and President of Dolby Japan K.K.,
Dolby Japan K.K.
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11/21
13:00〜13:45
Exhibition Hall 8
CR-213 INTER BEE CONNECTED SESSION Content production and its enjoyment utilizing advanced formats such as HDR and HFR, part3
The proliferation of 4K and HDR necessitates careful consideration of the entire content creation and consumption pipeline to produce high-quality video. A balanced approach is key, which involves selecting the optimal video format based on the content and considering everything from the production environment to the viewing environment. We'd like to discuss this point with all of you.
Makoto Imatsuka
Technical Supervisor Business Development DIV.,
qooop,Inc
Toshiyuki Ogura
Executive Director,
COGNITEE INC.
Mayu Hosaka
Engineer Content Technology Unit Engineering & Technology Center,
WOWOW INC.
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11/21
15:00〜15:45
Exhibition Hall 8
CR-215 INTER BEE CONNECTED SESSION Is the Video Industry’s Shift from On-Premises to Cloud the Path to Success? A Path to Success, or a Step Back