Broadmedia & Entertainment Inter BEE 2025 Nov. 19 Wed. ▶︎ 21 Fri. Makuhari Messe

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INTER BEE CREATIVE

Creators unite to shape the future with innovative production tools.

What is INTER BEE CREATIVE ?

INTER BEE CREATIVE brings together the latest production tools and services that respond to evolving market needs. These innovations make production more efficient and more creative. Through exhibits and presentations, visitors can directly experience cutting-edge solutions that are driving the future of video production. Don’t miss this opportunity to see and try the tools that are transforming creative workflows.

Venue:Makuhari Messe Hall 8
INTER BEE CREATIVE イメージ

Program

Keynote

  • 11/20

    10:30〜12:00

    Room 201

    SP-201 INTER BEE CONNECTED SESSION -

Special Session

  • 11/19

    11:45〜12:45

    Exhibition Hall 8

    CR-192 INTER BEE CONNECTED SESSION What Mars 100 Years Later Taught Us—Production Redesign for Science Fiction Visual Expression

    Takahito Ito  

    Japan Broadcasting Corporation

    Takahito Ito  

    Yukihiro Takamatsu

    Japan Broadcasting Corporation

    Yukihiro Takamatsu
  • 11/19

    14:00〜14:45

    Exhibition Hall 8

    CR-194 INTER BEE CONNECTED SESSION Next-Generation AI Content Repackaging for Theatrical and Streaming Distribution:SD to 4K Upscaling and Premium Video Restoration with the AI Super-Scaler Solution

    This presentation introduces the distinctive features of the AI Super-Scaler solution, specialized in quality restoration and enhancement for premium video content such as TV series, animation, films, and stage performances, along with its applications and distribution cases in the global media market.

    Focusing on the Re-release Cases of BTS Movie Weeks and Works by Directors Bong Joon-ho and Yeon Sang-ho

    HWANG JIN YEONG

    Solution&Content Business,
    INSHORTS.Co.,Ltd.

    HWANG JIN YEONG

    LEE GEON CHANG

    INSHORTS.Co.,Ltd.

    LEE GEON CHANG
  • 11/19

    15:00〜15:45

    Exhibition Hall 8

    CR-195 INTER BEE CONNECTED SESSION MXL : EBU DMF Media eXchange Layer - Streamlining Multi-Vendor Live Video

    The EBU Dynamic Media Facility (DMF) Media eXchange Layer (MXL) is an open-source SDK connecting multi-vendor containerized software live media processing functions without compression. Using shared memory and OS-bypass RDMA networking, MXL lets production teams select optimal tools to dynamically produce high-tier live events on-premises or on cloud.

    Speaker

    Vincent Trussart

    VP, Software Architecture,
    Grass Valley

    Vincent Trussart
  • 11/19

    16:00〜17:30

    Exhibition Hall 8

    Consecutive interpretation
    Reservations
    CR-196 INTER BEE CONNECTED SESSION When AI Meets VFX:The Future of Visual Storytelling

    Jason Schugardt

    NVIDIA

    Jason Schugardt
  • 11/20

    10:20〜11:00

    Exhibition Hall 8

    CR-201 INTER BEE CONNECTED SESSION 《Adobe Day 2025》Make Your Story Stand Out: Advanced Effects and Motion Design in Premiere

    Learn how new effects and latest features in Premiere can push the limits of what's achievable for video editors. This session will showcase the latest features and workflows in Premiere, offer step by step guides and best practices for achieving high-quality effects, and share strategies for sharing effects with team members.

    Jason Druss

    Sr. Product Marketing Manager, Premiere and After Effects
    Adobe

    Jason Druss
  • 11/20

    11:30〜12:10

    Exhibition Hall 8

    CR-202 INTER BEE CONNECTED SESSION 《Adobe Day 2025》Generative AI in Action: Smarter Surfaces, Stronger Stories

    Discover how the latest generative and assistive AI innovations are reshaping video production workflows. This session will showcase Firefly Boards as a collaborative surface, offer practical tips for harnessing best-in-class models, and share strategies for maintaining transparency in generative tool use. You’ll also learn how assistive AI can boost productivity by automating routine tasks, freeing more time for what matters most—creative storytelling.

    Morgan Prygrocki

    Pro Video & Audio, Sr. Strategic Development Manager
    Adobe

    Morgan Prygrocki
  • 11/20

    12:50〜13:30

    Exhibition Hall 8

    CR-203 INTER BEE CONNECTED SESSION 《Adobe Day 2025》“Generative AI Adoption: Keys to ROI”

    While 95% of generative AI investments fail to deliver ROI, the top 5% of companies achieve remarkable results by integrating adaptive AI with existing workflows. This session will take an in-depth look at how Adobe Firefly overcomes the “GenAI Divide,” highlighting its unique advantages. Drawing on the latest case studies and ROI data from leading Japanese companies, we will present concrete strategies for transforming the media and entertainment business toward 2026.

    Masamichi Kumada

    Global Digital Media Enterprise Sales・Senior Solution Consultant - Media
    Adobe KK

    Masamichi Kumada
  • 11/20

    14:00〜14:40

    Exhibition Hall 8

    CR-204 INTER BEE CONNECTED SESSION -

    Yoshiyuki Ichii

    Yoshiyuki Ichii

    Masahiro Sagawa

    Masahiro Sagawa
  • 11/20

    15:10〜15:50

    Exhibition Hall 8

    CR-205 INTER BEE CONNECTED SESSION -

    Reiko Tanaka

    Adobe KK

    Reiko Tanaka

    Yoshihiro Enatsu

    Yoshihiro Enatsu

    Yukihiro Ishikawa

    Yukihiro Ishikawa
  • 11/20

    16:20〜17:00

    Exhibition Hall 8

    CR-206 INTER BEE CONNECTED SESSION -

    Naoto Fukui

    3D Artist & Solution consultant
    Adobe KK

    Naoto Fukui
  • 11/21

    11:30〜12:15

    Exhibition Hall 8

    CR-212 INTER BEE CONNECTED SESSION OTT and Broadcast Technology Trends of the World

    Streaming services now offer movies, dramas, and live sports. What are the video and audio technologies that provide more immersive experience than broadcasting? At the same time, technological innovations for next-generation terrestrial digital broadcasting are progressing in Japan and around the world. How shall we deliver more Japanese drams and live sports to the global market?

    Speaker

    Yuki-hiro Osawa

    Vice President of Japan, Southeast Asia and Oceania at Dolby Laboratories and President of Dolby Japan K.K.,
    Dolby Japan K.K.

    Yuki-hiro Osawa
  • 11/21

    13:00〜13:45

    Exhibition Hall 8

    CR-213 INTER BEE CONNECTED SESSION Content production and its enjoyment utilizing advanced formats such as HDR and HFR, part3

    The proliferation of 4K and HDR necessitates careful consideration of the entire content creation and consumption pipeline to produce high-quality video. A balanced approach is key, which involves selecting the optimal video format based on the content and considering everything from the production environment to the viewing environment. We'd like to discuss this point with all of you.

    Makoto Imatsuka

    Technical Supervisor Business Development DIV.,
    qooop,Inc

    Makoto Imatsuka

    Toshiyuki Ogura

    Executive Director,
    COGNITEE INC.

    Toshiyuki Ogura

    Mayu Hosaka

    Engineer Content Technology Unit Engineering & Technology Center,
    WOWOW INC.

    Mayu Hosaka
  • 11/21

    15:00〜15:45

    Exhibition Hall 8

    CR-215 INTER BEE CONNECTED SESSION Is the Video Industry’s Shift from On-Premises to Cloud the Path to Success? A Path to Success, or a Step Back

Exhibitors