11月18日~2021年2月26日

CN-202
INTER BEE CONNECTED Special Session
Nov. 19 (Thu)
13:00〜14:30

How will digital data change analog radio?

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For broadcasting, which has been a one-way media for a long time, the most important issue is how to collect and analyze user data and link it to content creation and services. Radio stations are now using radiko's data platform (radikoViewer) to understand real-time listener trends and what listeners do after listening to the radio, which they can then use to create programs, advertise, and attract customers to events. In this session, we will discuss the possibilities of using radikoViewer data for TV broadcasters and cultivate their core fans. In this session, we will consider the possibilities of using radikoViewer data at broadcasters, recalling the future of data utilization in television.

Moderator

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TVer INC.
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Panelist

Takeshi Yamamoto

FM802 Co., Ltd.
General Manager in Programming Department

Takeshi Yamamoto

Kuniyasu Komukai

J-WAVE Inc.
General Manager Digital Marketing Dept. Contents Marketing Division

Kuniyasu Komukai

Keitaro Hagiwara

TBS RADIO,Inc.
UX Design Division, Department of UX Planning, Director

Keitaro Hagiwara

Shimpei Okada

radiko Co.,Ltd
Director

Shimpei Okada