Inter BEE 2014: An industry first! NEC commercial relay through Hybridcast; the first Hybridcast demo in Japan using only broadcast signals
NEC (headquarters: Minato-ku, Tokyo) has announced that they have developed transmission equipment capable of transmitting Hybridcast broadcasts through broadcast signals based at the Asahi Broadcasting Corporation. For a three-day period from November 19 (Wed.) to November 21 (Fri.), NEC will be holding a reference display featuring a demonstration of recording and viewing programming content transmitted using this equipment at the Inter BEE 2014 at the Makuhari Messe convention center (booth no.: 2308).
NEC, in conjunction with the Asahi Broadcasting Corporation, has developed Hybridcast transmission equipment that supports the Phase 1 System. The Phase 1 System makes it possible to transmit content by combining other communications with broadcast signals for the Hybridcast next-generation TV broadcast service, featuring integrated HTML5 web content. Asahi has used Hybridcast in airing commercials during its TV programming.
■ A demonstration of Hybridcast commercial broadcasts
NEC conducted the industry's first commercial Hybridcast during the ABC Asahi programs "The King of Games Halloween" and "Then a Demon Descended!?," aired on a late-night broadcast on Friday, October 24 from 1:34 to 2:34 (Kansai local time). Twitter comments appeared on the programming as a text scroll overlaid on the TV screen practically in real time, similar to how comments are displayed on Niconico Douga videos. NEC said that the event was an experiment where thoughts & feedback from viewers on the commercials, and NEC event information could be contributed by stamps and multiple-choice surveys on an NEC commercial broadcast. In the future, NEC will promote second-screen services using features such as Hybridcast, which combines broadcasts with communications. The company plans to be proactive in expanding its broadcast & communications infrastructure operations.
As part of the next phase of Hybridcast (where the broadcast & communications were transmitted by different routes) after the real broadcast on October 24, NEC plans to hold a demonstration of only Hybridcast enabled content at the NEC booth.
Headquarters: NEC Building, 7-1 Shiba 5-chome, Mianto-ku, Tokyo 108-8001
Exhibit division/Hall/Small room no.: Video & broadcast equipment division/Hall 2/2308