[Inter BEE 2014] Amazon Data Services Japan: advanced media workflows through use of the cloud | Presents eco systems in collaboration with partners, deep record of past successes

2014.11.14 UP

The AWS cloud lineup offers video storage, transcoding, and streaming

The AWS cloud lineup offers video storage, transcoding, and streaming

 Amazon Data Services Japan exhibited at Inter BEE 2014 at the Makuhari Messe in Chiba from Wednesday, November 19th through Friday, the 21st. The company's booth (#6705), built around the theme of advanced media workflows through the use of the cloud, pitched the advantages of using the cloud as a basis for video storage, transcoding, and streaming. On Thursday, November 20th from 12:30 to 2:00 PM, Mark Ramberg, general manager of Media and Entertainment for Amazon Web Services (US), appeared at the booth for a keynote on using the cloud for media workflows.

■The AWS video solutions lineup

Amazon Web Services (AWS), the company's eponymous cloud service suite, consists of over forty different services. They focus in particular on the following solutions, which form the core of media workflows.

- Amazon Simple Storage Service(Amazon S3)
An economical and reliable (redundant) online storage service.
- Amazon Glacier
Priced lower than Amazon S3, this storage service is dedicated to archival purposes and offers the same reliability.
- Amazon Elastic Transcoder
A video transcoding service that runs on AWS. Video files can be transcoded to a range of formats that play on smartphones, tablets, PCs, and other devices.
- Amazon CloudFront
A self-service content delivery network (CDN) that is always online. Charges are scaled based on use.

■Pitches the superiority of the cloud based on a portfolio of partner solutions and client usage cases
Using the above services in a media workflow can yield an expansible and robust global infrastructure that allows for automatic, transparent management of video storage, transcoding, and streaming. Software management, hardware scaling, performance tuning, and other infrastructural maintenance is unnecessary. Many of the software tools used in the video industry can be run on AWS. In terms of security and peace of mind, it has third-party certification from the MPAA (Motion Picture Association of America) and many other groups.

The booth showed a lineup of partner solutions and past client usage cases that demonstrated workflows using Amazon's latest technologies. Partner solutions included encoding systems from Harmonic and Elemental, video streaming systems from Adobe and Wowza, and video editing systems from Autodesk, Sony Media Cloud, and Webideo. Clients include broadcasters like PBS and BBC, post-producer Technicolor, CATV operator Comcast, and Netflix and iPlayer, respectively the largest online content providers in America and the UK.

On Thurday, November 20th from 12:30 to 2:00 PM, Mark Ramberg, general manager of Media & Entertainment for Amazon Web Services (US), gave a keynote on advanced media workflows using the cloud. No reservation was necessary, with seating available on the day of the event.

Amazon Data Services Japan
Headquarters: Arco Tower, 1-8-1, Shimomeguro, Meguro-ku, Tokyo
URL: http://aws.amazon.com/jp/
ICT and crossmedia section/Hall 6/Booth 6705