Inter BEE Content Forum 2014Prior Applications Required

◆Venue : International Conference Room, 2F, International Conference Hall, Makuhari Messe
◆Organizer : Japan Electronics Show Association(JESA)

Next Generation Content ～Reliance and Creation～
Welcoming a presenter who is a leading authority in the fields of film and music both here and abroad, latest user experience-shaped content business trends are discussed.

Keynote Speech 1Admission Free

Japanese / English simultaneous interpreting available

11.19 (Wed.) 10:30-11:30

U.S. Broadcasters: New Spectrum Challenges

Mr. Sam Matheny

Mr. Sam Matheny
Executive Vice President and Chief Technology Officer, NAB

[Abstract]
The analog to digital standard change in the United States was a success and brought several benefits to viewers and broadcasters. Time and technology march on and five years later the ATSC has a new digital television standard in the works, ATSC 3.0. This is happening at the same time the U.S. is attempting the world’s first-ever spectrum incentive auction, slated for 2015. This auction will allow broadcasters to voluntarily turn in all or part of their spectrum allocation in return for proceeds generated in an auction of spectrum to domestic wireless carriers or speculators. This presentation will look at the evolution of digital television and describe broadcasters’ efforts in defining their requirements for the next generation of broadcast technologies. This includes an overview of participation in the ATSC 3.0 process, the quest for global harmonization, and the outstanding challenges in implementing its next generation of broadcast technology. The presentation will also briefly describe the U.S. spectrum auction process, its timetable and the likely impact on U.S. broadcasters.

Keynote Speech 2Admission Free

Japanese / English simultaneous interpreting available

11.19 (Wed.) 13:00-13:40

Towards a new broadcasting and Media Services Deployment

Mr. Yasuto Hamada

Mr. Yasuto Hamada
Senior Director, Chief of Engineering, Japan Broadcasting Corporation

[Abstract]
Having completed the full transition to terrestrial digital television broadcasting in July 2011, NHK is also developing a range of new broadcasting and media services. NHK launched Hybridcast, a convergence of broadcast and broadband services, in September 2013 with a view towards full-scale operation from April next year. NHK STRL has been studying 8K Super Hi-Vision ? the next generation broadcasting system ? for more than 10 years. The "Follow-up Meeting Interim Report on the 4K ? 8K Road Map" published in September 2014 targets the start of broadcasting services from 2018. Here, we explain the current status and initiatives.

Keynote Speech 3Admission Free

Japanese / English simultaneous interpreting available

11.19 (Wed.) 14:00-14:50

Session 1: Near-future Broadcasting Service and Media Strategy

Mr. Yasubumi Honma

Mr. Yasubumi Honma
Division President
Media Strategy office
Tokyo Broadcasting System Television,Inc.

[Abstract]
The environment surrounding broadcasting is changing greatly due to the spread of fibers/cables and the increasingly high performance of hardware. This talk will mention the efforts and strategies for broadcasting services in the near future such as communication/broadcasting integrated services (Hybridcast), high-definition video (e.g. 4K) and effective use of the terrestrial broadcasting bandwidth (area full-seg broadcasting).

Session 2: Video Content Production utilizing IP/Cloud

Mr. Nagisa Oyoshi

Mr. Nagisa Oyoshi
Technical Producer
Media Strategy office
Tokyo Broadcasting System Television, Inc.

Ms. Rumi Oku

Ms. Rumi Oku
Cloud Platform Sales Specialist
Google for Work
Google Japan Inc.

Mr. Ayatoshi Yoshidumi

Mr. Ayatoshi Yoshidumi
President
Yoshidumi Information, Inc.

[Abstract]
TBS has started trial operations to verify questions such as “Is it possible to make practical use of unlimited cloud storage in video production?” and “Is there sufficient security for content placed outside the company?” This talk will delve into various matters relating to the use of the cloud in video production while introducing the video production supporting system developed on GCP (Google Cloud Plathome).

Special SessionAdmission Free

Japanese / English simultaneous interpreting available

11.19 (Wed.) 15:00-17:30

The TOKUSHIMA method that enables simultaneous message emergency communication to everyone that has compatible TV set is becoming a national-scale social communication platform

It has been 11 years since terrestrial digital television broadcasting was launched in the Tokyo, Nagoya, Osaka, and adjacent areas. However, no social service that takes advantage of digital television, which offers both broadcasting and two-way communication, has emerged during this period.

Nippon Television Network Corporation (NTV), a major commercial national television network in Japan, has been testing the so-called Tokushima method social communication platform, based on self-developed social TV technology, in the Abu district in Tokushima, where the percentage of senior citizens exceeds 50%, as an ICT JoinTown town development program, jointly with the Tokushima prefectural government, Microsoft Corporation, and local TV stations.

The presentations from Tokushima Governor Kamon Iizumi, independent local disaster-prevention associations, and NTV will introduce the project’s overview and significance. Specifically, the program confronts the two major issues faced by any Japanese towns: disaster prevention and recovery, as well as a progress in aging population combined with the diminishing number of children.

In addition, Keio University Professor Jun Murai, a noted authority in information engineering, also known as the father of Japanese internet, will lead a professional panel discussion that includes officials from Microsoft to explore social targets of the ICT town development platform, as well as the development mechanism for enabling all TV stations to the platform.

15:00-15:10 Guidance
15:10-15:30 Speech: Evolving Optical Broadband Kingdom of Tokushima (Tentative)

Mr. Kamon Iizumi

Mr. Kamon Iizumi
Governor of Tokushima Prefecture

[Abstract]
We will introduce to you to the history of optical fiber installations in Tokushima, as well as the works and actions of ICT up to this date. Next, we will explain about the verifying tests of the next-generation broadcast in Tokushima, which will be leading the nation. Finally, we will present to you our ideas about how an ICT town development is able to address and help solving the urgent issues of disaster prevention and disaster mitigation, as well as aging, as Japan as the nation faces these issues.
・Luring satellite offices to Tokushima which boasts one of the nation’s best broadband environments;
・Works and actions on verification tests for the next-generation 4K broadcasting, which is led by Tokushima
・Promotion of disaster prevention and disaster mitigation through fusing broadcasting and telecommunication
15:30-15:45 Speech: An introduction to a new platform that melts the boundary between “mass” and “personal”

Ms. Haruka Nakamura

Ms. Haruka Nakamura
Cyber Business Strategy, Nippon Televion Network Corporation

[Abstract]
Explores the features of the Tokushima method, a town development project using the new ICT platform that combines television broadcasting and cloud technology, enabling simultaneous message emergency communication to everyone that has compatible TV set, with higher possibility of TV owners actually viewing, listening, and reading emergency communication.
15:45-16:05 Dialogue :“Assisting worry-free living and disaster prevention/mitigation for senior citizens”

Mr.Okinobu Seto

Interlocutors : Mr.Okinobu Seto
Society secretary-general, Abu Voluntary Disaster Prevention

Mr.Koji Takechi

Mr.Koji Takechi
TV Programming Division, Chief Director, Shikoku Broadcasting Co., Ltd.

[Abstract]
The interlocutors will share their increased disaster prevention preparedness in independent local disaster prevention organizations, using the Tokushima methods, and the assurances they obtained in disaster trainings, as well as the roles of local TV stations that support the organizations’ efforts.
16:05-17:30 Panel Discussion: For nation-wide applications of the Tokushima method, a social infrastructure building that potentially solves certain Japanese social issues

We will explore the requirements of future social infrastructures built on an inter-media platform that does not depend on devices and services. We suggest that the Tokushima method, which increasingly attracts attention, fits the description. We will also examine possible ways to collaborate with the Japanese social security number system, slated to be introduced in October 2015.

Dr. Jun Murai, Ph.D.
©Takanobu Kawatsu

Chairman : Dr. Jun Murai, Ph.D.
Dean/ Professor, Faculty of Environment and Information Studies, Keio University

Mr. Yoichi Ogasawara

Panelists : Mr. Yoichi Ogasawara
Director ICT Strategy Policy Division, Global ICT Strategy Bureau

Mr. Kamon Iizumi

Panelists : Mr. Kamon Iizumi
Governor of Tokushima Prefecture

Mr. Yoshinobu Kosugi

Panelists : Mr. Yoshinobu Kosugi
Board Director Senior Executive Operating Officer,
Nippon Television Network Corporation

Mr. Takuya Kohara

Panelists : Mr. Takuya Kohara
Senior Managing Executive Officer, General Manager,
Microsoft Japan Co., Ltd.

Invited Session 1Admission Free

Japanese / English simultaneous interpreting available

11.20 (Thu.) 10:30-11:20

What future for broadcast technology?

Mr. Peter White

Mr. Peter White
Chief Executive, IABM

Mr. Peter Bruce

Mr. Peter Bruce
Director of APAC, IABM

[Abstract]
Broadcast and Media is a technology based industry but the value in broadcast hardware is fast disappearing. Hardware suppliers are having to seriously consider embracing software and service orientated business models as traditional hardware becomes a commodity.

Large industry leading technology supply companies are restructuring and often find themselves part of the merger and acquisitions frenzy in preparation for the new era.

This session provides objective data and analysis from IABM research local to the region. A panel debate with views from a selection of key industry leaders from the region will address how the pace of technology change is creating a change in business models.

Invited Session 2Admission Free

Japanese / English simultaneous interpreting available

11.20 (Thu.) 11:30-12:20

European broadcasting and its technology, past, present and future

Mr. Peter Owen

Mr. Peter Owen
Chairman, IBC Council

[Abstract]
In 1964 Europe and its broadcast technologies were defined by politics and alliances; today the EU has 28 member countries and the EBU has 56 member countries. Europe is not easily defined ! PAL and SECAM were competing colour standards, today DVB is the pan European delivery technology. But the audience is changing, mobile and internet content is challenging traditional services. The presentation surveys 50 years of change.

Invited Session 3Admission Free

Japanese / English simultaneous interpreting available

11.20 (Thu.) 12：30-14：00

The Evolution of Media Workflows into the Cloud

Mr. Mark Ramberg

Mr. Mark Ramberg
General Manager, Media and Entertainment
Amazon Web Services, Inc.

Mr. Kitasako Kiyonori

Mr. Kiyonori Kitasako
Solution Architect, Amazon Data Services Japan K.K

[Abstract]
Media companies are increasingly looking to the cloud to address their needs related to content production and distribution. Cloud services have enabled media and entertainment companies to tackle the challenges and complexity of offering consumers content anytime, anywhere, and on any device. In addition, the cloud can be leveraged to meet ever increasing infrastructure demands of upstream media workflow scenarios such as film production and broadcast. This session discusses ways that cloud services can be used to supercharge media creation, storage, processing, and distribution, plus insights and trends that will lead to increased agility, efficiency and collapsing cost structures for the media industry.

Invited Session 4Admission Free

Japanese / English simultaneous interpreting available

11.21 (Fri.) 10：30-11：20

IMF - Interoperable Master Format

Mr. Simon Roehrs

Mr. Simon Roehrs
Regional Manager Broadcast Solutions and Applications
Rohde & Schwarz Japan K.K.

[Abstract]
IMF is the new upcoming digital master format from the major US post production and broadcast companies such as Disney, Sony Pictures and FOX. It is a single, interchangeable master file format which brings a wide range of advantages when it comes to material exchange between content provider, post production, broadcaster, distributor, etc.
IMF is considered as a business to business concept which is fully based on the mezzanine format JPEG 2000 – similar to DCI – and allows minimizing the storage consumption. The first IMF specification was publish in February 2011 and in March 2011 IMF became SMPTE standard.

Invited Session 5Admission Free

Japanese / English simultaneous interpreting available

11.21 (Fri.) 11：30-12：20

All-IP Storage Infrastructure for Media & Broadcast

Mr. Charles Sevior

Mr. Charles Sevior
EMC Isilon CTO (Asia Pacific and Japan)
EMC Japan K.K.

[Abstract]
Media & Broadcast worldwide infrastructure trends are moving away from specialized proprietary solutions to open architecture, all-IP infrastructure that is scalable, vendor neutral and easy to manage. EMC Isilon develops advanced software-defined storage solutions that implement the latest multi-protocol industry standards such as HDFS (Hadoop File System) and SMB 3.0 multi-channel to support real-time uncompressed 4K editing and large-scale high-density archive storage of files and objects using OpenStack Swift for cloud-vendor independent architectures.
Today, storage really matters as we integrate file-based workflows and virtualized media applications into our broadcast systems. A highly reliable and secure enterprise-grade infrastructure at the core of your operation.

This presentation will focus on worldwide industry trends for Media & Broadcast, how rapidly the consumer market for media consumption is changing and new models of storage that support improved performance, cost-savings and new revenue streams being created by IP streaming (OTT & HbbTV) and big data analytics.

Invited Session 6Admission Free

Japanese / English simultaneous interpreting available

11.21 (Fri.) 12：30-13:10

South American Broadcaster  – What are the current challenges?

Mr. Olimpio Jose Franco

Mr. Olimpio Jose Franco
President, SET　BRAZILIAN SOCIETY OF TELEVISION ENGINEERING

[Abstract]
Current Status of the ISDB-T and Broadcast Digital Television in South America .
- Current penetration of Digital TV in each SA country .
- Plans for the Analog Switch Off in the region .
- The big debate about the spectrum reallocation and its consequence for the different countries in SA .
- A look into the future of Broadcasters in the region .

Visual Symposium Presentation materialAdmission Free

Japanese / English simultaneous interpreting available

11.20 (Thu.) 14:30-17:30

Current Situation and Problems of Ultra High Definition Video Production

MC :

Mr.Hideichi Tamegaya

Mr.Hideichi Tamegaya
Councilor (Former Professor),Joshibi University of Art and Design

Mr. Seiji Kunishige

Mr. Seiji Kunishige
Executive Director, A Member of Executive Board, NHK Art Inc.

Panelists :
The Launch of 4K TV: Possibilities and Issues for Television Service Upgrading

Mr. keiya Motohashi

Mr. keiya Motohashi
Head, Executive Office & Senior Strategist, UHDTV & Smart TV Services NexTV (Next Generation Television) Forum Japan

[Abstract]
A 4K test broadcasting in Japan was launched in June 2014, using the 128-degree communication satellite.
The new road map for 4K television service was set forth by the Japanese government in September 2014, with the target schedule of launching an 8K test broadcasting as well as multi-channel 4K test broadcasting through BS network.
Looking back, in just the past year, 4K equipment became even smaller, and workflow has been far simplified, resulting in the day-by-day progress of the production environment.
Here, we might stop and ask: How will the business model and culture for 4K contents production evolve from this point and on?
In addition, what are the issues we face? This presentation is an attempt to answer these questions.

Points to Remember in the Mastering of 4K Contents Production

Mr. Akihiro Seino

Mr. Akihiro Seino
Chief Researcher, Engineering Solution Unit, Technology Research & Engineering Office, IMAGICA Corp.

[Abstract]
In this presentation, I will discuss the issues that arose at IMAGICA and points to remember in the mastering of 4K contents production, based on our experiences. I will also explore the points to keep in mind in the mastering operation for future reuse, from the post-production point of view.

Report from the 4K Drama Shooting Site

Mr. Tadashi Imai

Mr. Tadashi Imai
Deputy Senior Advisor, Sales Division Plan Sales Department, NTV Technical Resources Inc.

[Abstract]
·My experiences in 4K shooting and post-production work
·Analysis of tasks and issues, obtained by on-site experiences
·Predictions for 4K production in the near future

Arrival of the 4K Internet Delivery Era: Efforts and Challenges in “Hikari TV 4K”

Mr. Katsumi Nagata

Mr. Katsumi Nagata
Board Director, Executive Director, Technology and Engineering Division, NTT Plala Inc.

[Abstract]
·My experiences in 4K shooting and post-production work
·Analysis of tasks and issues, obtained by on-site experiences
·Predictions for 4K production in the near future

Audio Symposium Presentation materialAdmission Free

Japanese / English simultaneous interpreting available

11.21 (Fri.) 13:30-16:30

Audio Over IP　Technology and Applications

MC :

Mr. Mick Sawaguchi

Mr. Mick Sawaguchi
President, Mick Sound Lab Inc.,Fellow AES/ips

Mr. Toru Kamekawa

Mr. Toru Kamekawa
Professor, Musical Creativity and the Environment,Tokyo University of the Arts

Mr. Junichi Yoshio

[ The Outline of AES67 and Standards relating to Audio IP Transmission ]
Mr. Junichi Yoshio
Chief Researcher, Standards & Copyright Management Center, Research & Development Division, Pioneer Corporation

[Abstract]
In the transmission of audio data in recent years, low delay transmissions using networks have also been commercialized. There are many transmission methods here, so they were difficult to use with each other. AES67 is the recommended standard in order to ensure this compatibility and he will give an outline of this.

Mr. Dominique Brulhart

[ Ravenna Technology Background and Applications ]
Mr. Dominique Brulhart
VP, Head Software Engineering, Merging Technologies

[Abstract]
He will talk about the features of the RAVENNA transmission standards, which is one of the high-quality sound transmission standards by IP transmission that is currently becoming very popular. He will also look at application examples from audio to post-production broadcasting using this technology.

Mr. Dan Page

[ DiGiGrid & SoundGrid Networking ]
Mr. Dan Page
DiGiGrid Sales Application Specialist, International Sales
DiGiCo UK Ltd.

[Abstract]
The AoIP standard SoundGrid developed by Waves has become increasingly popular over the last five years due to its compatibility with live console manufacturers such as Yamaha, DiGiCo and Allen & Heath. A specialist in DiGiGrid products will talk about what changes the introduction of DiGiGrid products will have on the recording world.

Coordinator：Mr.Satoshi Yamaguchi
Director, Media Integration, Inc.

Mr. Will Hoult

[ RedNet and Dante in Broadcast and Post Production ]
Mr. Will Hoult
Product Manager, Focusrite RedNet R&D, Focusrite Audio Engineering Limited

[Abstract]
He will introduce the technological background to the RedNet system and application examples of this in broadcasting and post-production.

Mr. Masahiko Tange

[ ResoNetz Technology and Applications ]
Mr. Masahiko Tange
Representative Director, ResoNetz Inc.

[Abstract]
He will showcase the features of Resonetz Link that was developed by their unique technology together with application examples of this. He will talk about the IP transmission technology needs that will be demanded in the coming times and design points, as well as the many transmission technologies and application devices that have been adopted in the main line IP transmissions of radio broadcasting. He has taken a view of also using Resonetz Link, which has achieved reliability with a stable hardware base, with the Internet and mobile networks, so he will also introduce the usage of new IP audio transmissions that use these.