Why Inter BEE?
Initiatives to attract Visitors/promotion
To maximize the effects of exhibiting at Inter BEE and to attract as many visitors as possible, we will conduct promotional activities in a variety of ways.
We will strengthen information transmission through the media and websites.
Owned Media - Earned Media
Information on exhibitors' products and the industry will be disseminated through the official website, Social Media and e-mail magazines. This will help raise expectations of visitors to the Makuhari Messe venue and the online venue for Inter BEE.
Inter BEE Official Website
Site visited：over 620,000session
Online Magazine Article published：82
Inter BEE Official Mail Magazine
To attract visitors, e-mail newsletters will be sent to the Inter BEE visitor database on a regular basis.
About98,042accounts per article
March-December38articles sent
Measures to attract students
In total, invitations are sent out to more than 100 vocational schools and universities.Group registration and tours for students.
Last year's result
Number of student visitors：2,900
In the student tour participant questionnaire, percentage of respondents who answered “Satisfied or Somewhat satisfied." ：Over92%
Official X
Followers：4,562（19.3% increase on the previous year）
Tweet posted：283
Impressions (March-December)：5,373,908
Official Facebook
Followers：5,900（3.3% increase on the previous year）
Posted：207
Annual Reach：962,464
Official Instagram
Number of followers：1,731
Number of posts：250(including Stories)
Invitation
Invitation
We will provide the number of invitations used free of charge to all exhibitors.
The organizer and secretariat will also distribute invitations through supporting and cooperating organizations to attract visitors.
Customized Digital Invitation Leaflet
By using original images including the company name and booth number, the cover of the digital invitation leaflet can be customized for your company and more effectively lead visitors to your booth.
Publicity
Public Relations Activities
We are strengthening our information dissemination through the media, including public relations activities, inviting media coverage of our exhibition booths and products, promoting articles, and arranging TV coverage.
Press release distribution results
・Announcement of the start of recruitment for exhibitors（3/1）
・Announcing establishment of “Startup area” in the special event ”INTER BEE IGNITION×DCEXPO”（3/16）
・Announcing establishment of “VIDEO MARKETHING LOUNGE” in “INTER BEE CREATIVE”（3/27）
・Pre-registration release for visitors（10/3）
・Online event announcement release（11/6）
・Opening announcement release（11/14）
・Makuhari Messe end of period release（11/20）
・Online end of period release (12/19)
Registered Press and Media
253
Major WEB NEWS publications (in no particular order)
- VIDEO SALON
- PR TIMES
- DCWatch
- PRONEWS
- AVWatch
- ASCII.jp
- PHILEWEB
- Screens
- DEMPA SHIMBUN
- iZOTOPE
- ValuePress
- ITmediaNEWS
- Mynavi NEWS
- CAPA CAMERAWEB
- DegiCame Info
- Sankei Shimbun
- PANDA TIMES
- YahooNEWS
- The Nikkan Kogyo Shimbun
- TECHNO EDGE
Shuttle Bus
Provide free shuttle bus service to and from NHK and key commercial broadcasters.
Free shuttle bus service between NHK, commercial broadcasting station and Makuhari Messe.
Free shuttle bus service is available between the entrance of each station and Makuhari Messe during the exhibition period to promote the visit of TV station personnel, who are the core users of the exhibition.
This service is used by many people every year.
Paid Media
Advertisements
Advertise through the relevant industry publications and global partner events.
Utilizing social media advertising and ad technology to promote to a wide range of potential visitors.
SNS Ads
To attract a wider range of visitors, promotional videos will be advertised.
