2012 Policies
Inter BEE is the only exhibition in Japan at which all professionals in broadcasting, video, audio and lighting can meet
This year will mark the 48th time the Inter BEE exhibition has been held. Inter BEE is widely recognized by broadcasting equipment users as the largest professional exhibition of audio, video and communications in Japan. This once a year event sees not only broadcasters, but also equipment manufacturers, related services companies and more meet under one roof. This exhibition is not just limited to sharing and picking up information on the latest equipment, but can also be used as an opportunity to exchange opinions and make operational announcements on rules and standards relating to broadcasting and video. Inter BEE can also be expected to serve as a hub of information on various media businesses.
Leading-edge technology supporting broadcasting businesses worldwide is brought to Inter BEE
Japanese broadcasting technology at the highest level in the world is brought to Inter BEE. Digital broadcasting technology from Japan, where HD and digital broadcasting has been pioneered, continues to be researched and developed with a long-term vision. This is even currently ongoing in Japan where the smooth switch to terrestrial digital broadcasting is near completion. Innovations from Japan showcased at Inter BEE by various research institutes and equipment manufacturers are leading the way for broadcasting in the future and there are high expectations from those in the media around the world even today.
Collaborations take place with high quality video and lighting
At the Tokyo Loudness Summit announcements of new operational standards are made
Gordon Smith, NAB Chairman, talks about the importance of cooperation with broadcasting technology from Japan in one of the keynote speeches of 2011
One of the keynote speeches of 2011 saw Kenji Nagai, NHK Managing Director and Chief Engineer, talks about broadcasting technology after the completion of full digitalization
Inter BEE plays an important role in the scheme of global business
Inter BEE has been positioned as a global media exhibition alongside the NAB in North America, IBC in Europe and BIRTV in China. In the scheme of the global business of equipment manufacturers, new products are announced at the NAB in April and the needs of the user are then taken up through the BIRTV and IBC exhibitions that come later in the year. After various adjustments have been made, the products in their final form are exhibited at Inter BEE in November and substantial business activities are developed that are linked with the process of maintaining budgets in the next fiscal year.
Inter BEE aims to be an international exhibition at which stakeholders in Asia gather
Inter BEE has concluded partnerships with the Asia-Pacific Broadcasting Union, and exhibitions and international conferences related to broadcasting and media in various Asian countries. Inter BEE is actively working to attract the attendance of users in Asia by mutual cooperation and aims to be an international exhibition that can approach stakeholders in Asia as an opportunity to gain a foothold in the Asian market. Japanese equipment manufacturers exhibiting at Inter BEE actively expand international business activities at the event, such as by inviting customers through local subsidiaries in various Asian countries.
Global business activities are developed with the announcement of new products
Companies from overseas also put on exhibitions looking toward the Japanese and Asian markets
The Inter BEE Seoul Forum (2010) saw a significant increase in the number of visitors from South Korea
Inter BEE Taipei Forum (2011) saw the start of PR activities in Taiwan
At Inter BEE there are fresh proposals and new participants sounding out future media business one after another
Cross-media possibilities and new initiatives were shown at the last Inter BEE by an exhibition of the Ministry of Internal Affairs and Communications White Space Promotion Council, as well as by conferences on the V-low band and more. Broadcasting from digitalization has the potential to work together with the Internet and various media. Inter BEE is held with the cooperation of a large number of industry groups and consortiums related to this, and the exhibition is used as an opportunity for new manufacturers and business owners to participate, to introduce new equipment and services, as well as to sound out new media business.
Inter BEE also attracts interest from the contents industry which is accelerating the expansion of media
Inter BEE has received recognition as an official event of the Japan International Contents Festival (CoFesta) which is promoted by the Ministry of Economy, Trade and Industry. In addition, Inter BEE has been evolving as an exhibition that also attracts interest from the contents industry in Japan and Asia, such as through establishing the Asia Contents Forum held in cooperation with TBS DigiCon6. In the future, Inter BEE aims to become a place where major studios and creators on the front line come together and take advantage of the exhibition as an opportunity to exchange and share information on production technologies.
The Ministry of Internal Affairs and Communications White Space Promotion Council booth
The Cross Media Zone that was newly established in 2011
The movie director Gareth Edwards speaks at the Asia Contents Forum
The Japan International Contents Festival Introduction Stage
