INTER BEE CONNECTED

Devices and viewing styles are changing. Digital marketing is evolving. Explore new TV business today.

The ICT and media environment is greatly expanding and changing due to mobile networks and cloud computing on smartphones and tablets. Against this backdrop, media communication is evolving every day due to video content delivery and various applications that utilize video.

Venue : Exhibition Hall 6, Makuhari Messe


Promoting the evolution of media communication

INTER BEE CONNECTED is expanding as a place to promote the latest trends and stages of evolution in video and ICT, such as the possibilities for media business through the Internet and by link ups between broadcasting and communications, the progress of the utilization of the cloud as content production infrastructure, and the utilization of digital content and big data which will be essential in social systems in the future.


Expanding the possibilities of digital marketing

INTER BEE CONNECTED connects exhibitors and visitors with consideration for media communications and digital marketing, including the Web, apps and signage, in addition to broadcasting. We are aiming for attendance from a wide range of individuals in the digital marketing industry, such as broadcasting stakeholders, video content production stakeholders, digital content delivery operators, Internet platform operators, cloud operators, app production stakeholders and others.


Keynote Speech

11.19 Wed.

13:00-14:00

Trends in US Media Consumption and Measurement

Mr. Eric Solomon

Mr. Eric Solomon
SVP, NIELSEN

[abstract]
Technology is enabling and driving massive change in Media consumption. As a new ecosystem evolves around Media, measurement must evolve as well. In this session, Nielsen will provide a view of the changes in the US Media market and how Nielsen is enhancing its measurement capabilities to enable clients to take advantage.