CR-203
INTER BEE CREATIVE Special Session
11/20
12:50〜13:30
Exhibition Hall 8
《Adobe Day 2025》“Generative AI Adoption: Keys to ROI”
While 95% of generative AI investments fail to deliver ROI, the top 5% of companies achieve remarkable results by integrating adaptive AI with existing workflows. This session will take an in-depth look at how Adobe Firefly overcomes the “GenAI Divide,” highlighting its unique advantages. Drawing on the latest case studies and ROI data from leading Japanese companies, we will present concrete strategies for transforming the media and entertainment business toward 2026.
Masamichi Kumada
Global Digital Media Enterprise Sales・Senior Solution Consultant - Media
Adobe KK
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