InterBEE REVIEW2012 (EN)

5/48

09　Double Negative was established in 1998. It started out as a post-production studio based in London’s Soho, a place with a large concentration of CG produc-tions. At the center of this was Matthew Holben (CEO) as well as Alex Hope (MD), who was working at a different studio at that time. Their goal was to work on movie VFX, and the first movie they were involved in was “Pitch Black”.　The company then steadily expanded but the real turning point was its involvement with the Harry Potter movie. This revitalized the VFX industry itself in London and led to the major growth of Double Negative. In fact, while the company had a staff of 150 people back in 2005, it has now expanded to a company of over 1,000 employees. It then expanded into Asia in 2009 and opened an office in Singapore. Led by Dneg's Creative Director, Nathan McGuinness (former Head of Asylum VFX), Dneg Singapore works seamlessly with Dneg's London office on such major releases as Bourne Legacy, Total Recall, Les Miserables and Cuban Fury.　Ms. Zoe says there are two things behind the rapid progress of Double Negative. “The first is quality. Whether its match moving, modeling, texture or lighting, we are among the best in the world. This is because we have an artist’s eye and are governed by the idea that if we notice an insufficient cut we correct it. To create images that people find realistic, it is vital to focus on fine and subtle details, such as small spots in people’s eyes and how a building will explode.”　This leads to quality production and also builds up the reputation of the studio. The company has also focused its efforts on technical work and R&D, and one of its strengths is developing soft-ware in-house. It has created a pipeline based on software such as Maya and Ren-derMan, but the lighting and shooting is its own creation. It has also developed fluid simulation in-house. “The other one is people. Using talented and experienced artists is crucial. We want them to work for the company long-term rather than just a single project. In fact, we have a lot of people who have worked for the company for over 10 years. Of course, we also welcome people without experience and have provided a place to nurture talent such as through the organization of career programs.”　Focusing on both human and technical aspects has given rise to finely-detailed images that cannot be imitated by com-petitors.

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