InterBEE REVIEW2012 (EN)
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79It is the family watching TV at home that is the real valued “customer”Creating sound that will satisfy the viewers at home Sawaguchi: “What point did you most want to make at the Inter BEE 2012 session?”Baxter: “An important point is that we mustn’t forget the viewers at home. The TV viewers at home make up a large proportion of viewing figures. The actual situation, however, is that most peoples’ audio equipment is disorganized and that equipment setup such as matching equipment is not carried out. We professionals should always keep these people in mind. I haven’t been able to set about achiev-ing a perfect surround sound for such an environment.”“What I am proposing is a 4.0 mix which can be effective in such an environment. LFE is often misinter-preted. The real meaning of LFE in movies is “low frequency effect.” It is not “low frequency enhancement” as it is sometimes misinterpreted by people in the TV industry. Although there seems to be a negative opinion of LFE, I think that sound development has progressed beyond 4.0. As long as the sound expresses even the most intricate sounds, one does not have to sit in the best place to enjoy it.” “I think that we should return to the past and have stereo 3D sound that uses DSP. And then change that to a surround format. Adding devices to the back of speakers would expand sound and create a theater-like effect. This would enable an extremely well-balanced sound wherever one sits.”“Although there are opinions refuting this logic, I think that this technique would reduce the restrictions caused by viewing positions. If everyone is in a theater environment this would not be necessary, but the situation is different in actual households. We must never forget our real customers – the general viewers.”Sawaguchi: “That’s a very important point.”Baxter: “Ordinary families watching TV at home are my real customers. If customers are happy then it’s all good. I do my mixing work for viewers and I intend to do whatever I can for their enjoyment.” “I think this is a highly artistic and creative job like that of a painter or artist. A different color can be drawn by using a different microphone. My wife is an artist and it was she who compared sound to a color. It could be said that we are “soundscape’ creators who are working with a beautiful paint called sound.”

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