InterBEE REVIEW2012 (EN)

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31Inter BEE’s significant role as one of the world’s four major broadcasting equipment exhibitionsIncreasing needs for network distributionanswers, but rather ideas that make use of clouds as already seen in Europe and the U.S. By connecting to clouds, video production and use workflows change dramatically. The AG-HPX600 wireless editing system with its enhanced network functionality is something that lays the groundwork for this vision.”■How did visitors respond to your exhibition?“Investment in terrestrial digital broadcasting has reached a saturation point, so interest in the filming equipment has increased. In particular, many customers are interested in network distribution. While we focused mainly on exhibits aimed at broadcasting stations in the past, we have increased the number of low-end solution exhibits in recent years. This is because it has become an important challenge to achieve an attractive video service on a restricted budget.” ■What are the challenges and what improvements can be made to your exhibition in the future?“While there are needs for solutions exceeding HD, such as 4K-compatible cameras, there are also increasing needs to improve work and cost efficiency at video production locations. It is vital to improve on previous efforts by enhanc-ing our lineup of products supporting customers’ wide and varied needs.”■What is the role of the Inter BEE exhibition?“Inter BEE is one of the world’s four major broadcasting equipment exhibitions and the biggest in Japan, so for that reason it is hugely significant. Its role is to provide a golden opportunity to promote and provide information on new products and ideas to a wealth of customers. Another large merit is that it allows companies to directly see and hear customers’ reactions and opinions.”■What are your future hopes for the Inter BEE exhibition?“It would be great if it could attract more visitors from overseas, particularly from Asia. I would like Inter BEE to actively distribute information to people overseas and encour-age them to visit.”

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