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		<li>2011 Policies</li>
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				<h2><span>2011 Policies</span></h2>
				<p class="introduction"><strong>The upcoming complete transition to digital terrestrial broadcasting marks a new era and Inter BEE will evolve accordingly.</strong></p>

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					<h3>◆Inter BEE: Focusing on important media developments of the new digital age.</h3>
					<p class="pdb20">To stimulate and attract diverse industries, Inter BEE will establish a new area at the venue to enhance the promotion of cross-media marketing and digital content to better address the new businesses that will emerge after the complete transition to digital terrestrial broadcasting. </p>
					<p><img src="images/feature_pct07.jpg" alt="Focusing on important media developments of the new digital age." width="720" height="284" /></p>
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					<h3>◆Inter BEE will strive to attract prominent visitors of the industry.</h3>
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						<h5>■ Direct shuttle buses will be available from each broadcast station</h5>
						<p class="textArea2">To ensure the convenience of our valued visitors, Inter BEE will make available 91 shuttle buses during the three-day period of the show that will travel directly between the exhibition center from NHK and commercial TV stations. </p>
						<p><img src="images/feature_pct04.jpg" alt="Direct shuttle buses will be available from each broadcast station" width="230" height="142" /></p>
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						<h5>■ The number of overseas visitors has increased</h5>
						<p class="textArea2">As markets expand throughout Asia, visitor participation in Inter BEE from this region is growing steadily, especially from Korea and China. Inter BEE can also help create ties with the Asian market. </p>
						<p><img src="images/feature_pct05.jpg" alt="The number of overseas visitors has increased" width="230" height="142" /></p>
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						<h5>■ Increasing visitor participation from new industries and/or fields</h5>
						<p class="textArea2">Inter BEE will promote partnerships with related industry groups and provide information to members of each group to increase the number of visitors.</p>
						<p><img src="images/feature_pct06.jpg" alt="Increasing visitor participation from new industries and/or fields" width="230" height="142" /></p>
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					<h3>◆Inter BEE will provide support to ensure cost effectiveness and improve the quality of your exhibit.</h3>
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						<h5>■ Business support</h5>
						<p class="textArea1">In the past, Inter BEE has hosted the “Seminar to Improve Results” presented by experts on exhibition techniques, and this seminar will continue to be offered in 2011.</p>
						<p><img src="images/feature_pct01.jpg" alt="Business support" width="230" height="142" /></p>
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						<h5>■ Expanding the diffusion of information</h5>
						<p class="textArea1">Inter BEE will continue to post industry-related articles throughout the year at its portal site. Many participants throughout the industry view this site and the number of hits has grown steadily over the years.</p>
						<p><img src="images/feature_pct02.jpg" alt="Expanding the diffusion of information" width="230" height="142" /></p>
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						<h5>■ Media publicity</h5>
						<p class="textArea1">More articles were published about Inter BEE than ever before last year thanks to partnerships with related industry publications, and Inter BEE will further strive to increase media publicity this year.</p>
						<p><img src="images/feature_pct03.jpg" alt="Media publicity" width="230" height="142" /></p>
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					<p class="pdb10"><strong>■ Download the Inter BEE 2011 Exhibition Guide for details.</strong></p>
					<a href="../pdf/InterBEE_2011_exhibit_info.pdf" target="_blank"><img src="images/btn_guidedl_off.gif" alt="Download Guide" width="170" height="26" border="0" /></a>				</div>
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