InterBEE REVIEW2011 (EN)

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In recent years various video-related exhibitions for pro-fessionals have been springing up worldwide, but Inter BEE is Japan’s largest exhibition of professional video equip-ment, and I view it on an equal footing to the NAB show and the IBC show. In particular I think NAB and Inter BEE are essential for announcing new products. Inter BEE provides a high degree of exposure, and so I believe there is a satis-factory level of contact with customers.The wide aisle makes it easy to attract and interact with visi-tors. If I had to pick something, I’d be pleased if the location was more easily accessible. Also, I hope that the number of visitors from abroad will increase even further.Inter BEE as an exhibition vital for introducing new products, especially as there are visitors from abroad31■What sort of role does Inter BEE have 　for Canon Marketing Japan?■Do you have any expectations for future Inter BEE events?

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