Support & Service

Utilization of Paid Media

We place advertisements in the main trade journals both inside and outside Japan. We carry out PR and branding activities in Japan and overseas by placing advertisements in the daily news that is distributed at the venues of events like the NAB, IBC and BIRTV.

List of publication (Domestic)

Automation News
B-maga
Broadcast Engineering
CG World & Digital Video
Commercial Broadcasting Monthly
Dempa Shimbun
Dempa Times
Eizo Shimbun
EVENT MARKETING
FDI (Full Digital Innovation)
FORN
HOSO JOURNAL
MJ-Audio Technology
NEW MEDIA
Nikkei Sangyo Shimbun
PRO SOUND
Sound & Recording Magazine
Telecommunication
The Motion Picture and Television Engineering
VIDEO JOURNAL
Video SALON

List of publication (Overseas)

ABU Technical Review (Asia)
Asia Pacific Broadcasting (Asia)
Broadcast & Production (China)
Broadcast India (India)
Broadcasting & Cable (USA)
PA-Professional Audio (Korea)
Television Asia (Asia)
Video Plus (Korea)

Media partners

Related industry journals and magazines helped support Inter BEE as media partners, graciously publishing many articles on the exhibitors.

メディアパートナー

Utilization of Owned Media

We publish the latest news throughout the year by utilizing our website as the "INTER BEE ONLINE" portal site. We periodically send out an e-mail magazine to our visitor database and aim to attract people to our website to foster a sense of anticipation for Inter BEE and visitors.

Inter BEE Official Mail Magazine

Approx.95,000
*The number of data instances that can be distributed

Inter BEE Official Website

Page views : 
199,270views
(From November 1st to November 30th)
Number of articles posted
before the show : 58
Number of video clips posted
during the show (Inter BEE TV)156

Utilization of Earned Media

We are aiming to attract visitors and spread our PR with our fan base that is expanding over time and with the word-of-mouth effect among our users by operating an official Twitter account and official Facebook page.
We are also spreading word on free seminars by utilizing the Facebook event facility.

Official Facebook

Number of Likes received post conference : 
4,204 Likes(an increase of 112% from the previous year)

Number of page transfers from
the Facebook page to the Official Website : 

9,043

Official Twitter

Number of Twitter Followers (at max) : 
980 followers(an increase of 132% from the previous year)

Operation of a Free Shuttle Bus with NHK and Key Commercial Broadcasters

We operate a free shuttle bus that connects Makuhari Messe to the entrance of each broadcaster during the period of the exhibition in order to encourage our core user television station stakeholders to visit Inter BEE. This service is used by many people every year.

Publicity Activities

We are strengthening our information distribution through various activities. These include public relation activities as Inter BEE,interview invitation requests and television interview arrangements.

Publicity activities(actual distribution of press releases)

  • ✽ Notification of start of exhibitor recruiting (2/29)
  • ✽ Notification of start of pre-admission registration (9/27)
  • ✽ Announcement of the outline of INTER BEE EXPERIENCE (10/11)
  • ✽ Announcement of the outline of INTER BEE CONNECTED (10/18)
  • ✽ Announcement of the outline of INTER BEE FORUM (10/26)
  • ✽ Announcement of the outline of INTER BEE CREATIVE (11/2)
  • ✽ Attracting interviewers (11/1,11/8,11/11,11/14)
  • ✽ Announcement of the outline of INTER BEE IGNITION (11/10)
  • ✽ Announcement of the opening (11/15)
  • ✽ Set up press room (11/16-18)
  • ✽ Reported completion (11/18)

News Media Representative

451people(17 from overseas)

On-air media

Domestic

Broadcast station Program
Abema-TV Abema Prime
Fuji Television Network Houdoukyoku Go Go (FOD)
Fuji Television Network News Weekly Fuji Remarks
TV Asahi Hi! It’s TV Asahi
Nippon Television Network SENSORS
CHUKYO TV IT Pump

Oversias

Broadcast station Program
NTN24
North and South America (Spanish)
CTS Salud Ciencia et Technologia: segment #1
CTS Salud Ciencia et Technologia: segment #2
RCN TV
Colombia and North America
Daily Newscast “Noticias” segment #1
Daily Newscast “Noticias” segment #2
Matinal PYC
Colombia
“Image*”: segment #1
“Image*”: segment #2
Telepasifico
North and South America (Spanish)
Noticias 90 Minutos: Daily News Show:segment #1
Noticias 90 Minutos: Daily Newscast:segment #2
RED MAS NOTICIAS
Colombia and U.S.A
Daily Newscast Report: segment#2
Daily Newscast Report: segment#1
AWE-TV
USA Cable-net
Boys Toys

PR Invitation Activities by Posters and Written Invitations

We distribute a specified number of these free of charge to each exhibitor. These are also distributed through our supporters and partners from the Management Office of the organizer.