Support & Service
■ Utilization of Paid Media
We place advertisements in the main trade journals both inside and outside Japan. We carry out PR and branding activities in Japan and overseas by placing advertisements in the daily news that is distributed at the venues of events like the NAB, IBC and BIRTV.
● List of publication (Domestic)
|CG World & Digital Video|
|Nikkei Sangyo Shimbun|
|Sound & Recording Magazine|
|The Motion Picture and Television Engineering|
● List of publication (Overseas)
|ABU Technical Review|
|Asia Pacific Broadcasting|
|Broadcast & Production|
|Broadcasting & Cable|
● Media partners
Related industry journals and magazines helped support Inter BEE as media partners, graciously publishing many articles on the exhibitors.
■ Utilization of Owned Media
We publish the latest news throughout the year by utilizing our website as the "INTER BEE ONLINE" portal site. We periodically send out an e-mail magazine to our visitor database and aim to attract people to our website to foster a sense of anticipation for Inter BEE and visitors.
● Inter BEE Official Mail Magazine
*The number of data instances that can be distributed
● Inter BEE Official Website
Page views :
205,101views (an increase of 107% from the previous year)
(From November 1st to November 30th)
Number of articles posted
before the show : 27
Number of video clips posted
during the show (Inter BEE TV)185
■ Utilization of Earned Media
We are aiming to attract visitors and spread our PR with our fan base that is expanding over time and with the word-of-mouth effect among our users by operating an official Twitter account and official Facebook page.
We are also spreading word on free seminars by utilizing the Facebook event facility.
● Official FacebookNumber of Likes received post conference :
3,733 Likes(an increase of 117% from the previous year)
Number of page transfers from
the Facebook page to the Official Website :
15,575件(an increase of 88% from the previous year)
● Official TwitterNumber of Twitter Followers (at max) :
741 followers(an increase of 132% from the previous year)
Number of tweets related to Inter BEE :
*Tweets including the keyword “Inter BEE” in either English or Japanese (katakana)
■ Operation of a Free Shuttle Bus with NHK and Key Commercial Broadcasters
We operate a free shuttle bus that connects Makuhari Messe to the entrance of each broadcaster during the period of the exhibition in order to encourage our core user television station stakeholders to visit Inter BEE. This service is used by many people every year.
■ Publicity Activities
We are strengthening our information distribution through various activities. These include public relation activities as Inter BEE,interview invitation requests and television interview arrangements.
● Publicity activities(actual distribution of press releases)
- ▶Notification of start of exhibitor recruiting (3/5)
- ▶Notification of start of pre-admission registration (10/5)
- ▶Attracting interviewers (11/12,11/14,11/16)
- ▶Information announcing the event (11/17)
- ▶Set up press room (11/18-20)
- ▶Reported completion (11/20)
● News Media Representative
417people(20 from overseas)
● On-air media
|BS Japan||Nikkei Plus 10|
|Tokyo Broadcasting System Television||Hakunetsu Live Vivit|
|Tokyo Broadcasting System Television||N-Sta|
|Fuji Television Network||New Weekly Fuji Remarks|
|BBC News Channel / BBC Breakfast/ BBC 2||Click|
■ PR Invitation Activities by Posters and Written Invitations
We distribute a specified number of these free of charge to each exhibitor. These are also distributed through our supporters and partners from the Management Office of the organizer.
- Professional Audio Equipment
- Video Expression/Professional Lighting
- Video Production/Broadcast Equipment
- ICT/Cross Media