InterBEE REVIEW2016

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103Persons involved with the “INTER BEE IGNITION NIGHT”, which was held in the same venue the night before by Digital Signage Consortium, explained the content and aims of the event.Taking to the stage were Hideki Hashimoto, Manager at New Busi-ness Promotion Division, Corporate Planning & Strategy Group, Corporate Planning & Administration Unit of SKY Perfect JSAT, and Junichi Hikiba, Director of Digital Signage Consortium (DSC). Mr. Hashimoto had also worked as chair of the previous night’s “INTER BEE IGNITION NIGHT.”■The expanding live entertainment marketAt the outset, Mr. Hashimoto introduced survey data showing that the live entertainment and stage performance market is expanding at a significant rate, having a value of 511.9 billion yen in FY2015, which marks a 20.2% increase over the previous year and caps four years of consecutive growth.Mr. Hashimoto explained that one of the reasons for this expansion of the live entertainment market is the Ministry of Internal Affairs and Communications’ promotion of an action plan to convert Japanese society as a whole into an ICT society and the promotion of strategic special zone plans, etc. in the run-up to the Tokyo Olympics of 2020.SKY Perfect JSAT is also registered with the Next Generation Contents Distribution Forum (NexCDi-F), and is promoting content distribution and use of high-resolution images through cooperation with NexCDi-F and DSC. At the “INTER BEE IGNITION NIGHT” event, the new potential of live content distribution was inspected through a performance by the popular 5-piece STARMARIE idol group.Footage was taken of the performance, which took place in Hall 7, and this was projected as uncompressed 4K video via a 10,000 Lumen Panasonic projector in Hall 4. More than 200 people gathered in Hall 4 to enjoy this live session.■Inspecting production in line with hypothesesAt “INTER BEE IGNITION”, a live performance was relayed based on hypotheses, establishing “the new reality of live entertainment” while adding production on the stage side where images were projected. Three hypotheses were tested: “Does a fixed camera not provide greater reality?”, “Might it be possible to produce a new sense of reality by means of space production on the screen side?” and “Isn’t communication with the audience also important?” With regards to the first hypothesis - “Does a fixed camera not provide greater reality?” – Mr. Hashimoto explained that attention was 11月18日（金） 11:00-12:00「ライブエンターテインメントセッション」given to the matter of how to produce a sense of immersion and pres-ence with high-resolution images. A four-minute performance from the live event was in the first half distributed by splicing images from four cameras, including close-up cameras, etc., and in the second half by means of one central fixed camera.As for the second hypothesis - “Might it be possible to produce a new sense of reality by means of space production on the screen side?” – the same lighting as on the live stage was also used around the projector to produce the same atmosphere through changes and hues, etc.In terms of the third hypothesis - “Isn’t communication with the audience also important?” – cameras were even placed on the venue side for two-way interaction with fans, and two of the five group members moved to the venue and put on a performance in front of the screen, which was synchro-nized with that of the other three members who were being projected on the screen.Following on from Mr. Hashimoto’s explanation, Mr. Hashimoto stated his impression as follows: “Of course these were hypotheses, so not everything went to plan, but I think that at least we were able to get a little clue as to the direction to be taken.”■Developing production techniques to capitalize on large-screen, high-resolution images is necessaryThereafter, STARMARIE members Nozomi Kishita and Shino Taka-mori, who had performed in front of the screen as part of the previous day’s performance, were welcomed to the stage and gave their impres-sions of the venue’s atmosphere, etc. from the performers’ perspective.They explained how actual communication through video made the response enjoyable and uplifted their morale, as well as the fact that splitting the stage into two made it difficult to harmonize the forma-tion of members in their performance.Finally, Mr. Hashimoto stated the need to keep on overcoming challenges in relation to the three hypotheses. Also, Mr. Hashimoto made the following observation particularly with regard to the first hypothesis (“Does a fixed camera not provide greater reality?”): “Com-pared with watching in a living room, we need to think about ways of showing that are suited to large screens and high resolutions, and more actively encourage many people to experience this and give us their feedback. It’s important that the market is created by the surrounding industry as a whole, including the technology and production sides.”“Live Entertainment Session”11:00 AM -12:00 PM, Friday, November 18th