InterBEE REVIEW2016
66/71

In the first half of the session, Jollygood CEO Kensuke Joji introduced his company’s “GuruVR” VR platform, and the latter half of the session was titled “The Present Times in the VR Business from Local Stations Starting in Earnest” with Mr. Joji as moderator joined on-stage by three people from local stations who had developed VR content with the introduction of GuruVR.■Local broadcasting stations present a string of VR application projectsGuruVR was developed by Mr. Kensuke Joji, who used to be in charge of program production and projects at IBC Iwate Broadcast-ing Company. He encountered VR when he was in charge of planning and developing programs at a leading advertising agency, and he developed GuruVR as he was producing hundreds of VR visions on his own. The main characteristics of this platform are that the camera is supported by a special arm that makes it possible to shoot by setting the camera on the shoulder of speakers, as announcers and cameramen would not be inadvertently visible, and that announcers can also use both hands freely. Additionally, since the menu displayed on the screen can be chosen by the original pointer, which can be operated by one’s gaze, there are advantages in being able to incorporate e-commerce without using devices other than VR viewers, facilitating the creation of rich contents.Jollygood also provides the tools to author content without using a distribution server and programing, assisting the broadcasting stations to create the environment by using its expertise in program production. Mr. Joji himself is well acquainted with the sales struc-ture of local broadcasting stations, since he used to belong to such a broadcasting station, and he is providing support with the business development of content in mind. Recently, an educational program that enables learning of VR content in a short period of time has been provided as a boot camp.■Promoting VR as a new business tool In the latter half of the session, the stage was given over to Mr. Ryota Kinohara, Supervisor of the Sales Planning Division at Tokai Television Broadcasting; Mr. Atsushi Onoue, Senior Director of the IT Content Section, at Television Nishinippon Corporation; and Mr. Tetsuji Ogawa, Manager of Digital Media Dept., Digital Media and Events Division at Hokkaido Broadcasting Corporation. Mr. Ogawa from Hokkaido Broadcasting Corporation, which is releasing the “HBC VR” application using GuruVR, said: “I had the feeling that there must be new needs. Also, I thought locality could be an advantage.” As for his impressions after production, he mentioned that “We can enjoy a free viewpoint” and “get a sense of height”, but at the same time he pointed out concerns that a distant view can feel farther away with a 360-degree camera than with conventional cameras, and that failure can occur due to movements that highlight problems with image stitching. He also expressed the following expectations: “The priority now is to increase the amount of experiences. What the TV station has been doing and 360-degree movies don’t fit together. I hope it will be the case that technology and media complement each other.”Mr. Onoue from Television Nishinippon began by explaining that his involvement began when he started thinking about trying something new to bring together broadcasting and the Internet while he was in charge of the transmissions, information systems, data broadcasting and the homepage of the broadcasting station, as well as participating in a Multiscreen Broadcasting Study Group, because he began to think about starting something new by the collaboration between broadcast-ing and internet, he explained. He announced “VR Kyushu” with the commitment to “make a new trend on our own”. He is seeking the collaborators in Kyushu as he is also currently working on content development. “The present goal,” Mr. Onoue says, “is to make the number of partner companies 10 and the number of contents 100. I would like to achieve this within a year.” He described as his own dream that he “would like to perform VR broadcasting since I’m work-ing on the radio wave. Everyone can enjoy entertainment in a special seat. Live broadcasting can give a sense of actually being at a venue. I want to create the environment to watch VR contents such as concerts and live broadcasting of sports events together.”Mr. Kinohara from Tokai Television Broadcasting looked back on the time when he watched VR with GuruVR for the first time: “I just thought it was interesting and that it could be a good area to work on for the local station.” In August, an outdoor concert of the SKE48 of AKB group was held in Mihama-cho, Aichi Prefecture. When the program was made from the concert, the live footage was delivered with VR as a new approach. Mr. Kinohara explains: “VR vision goes well with television. I consider it to be a new tool that television stations can use. I can make a suggestion to make VR as the new sales tool for sponsors and deliver it through the application of Tokai Television. The organization development that delivers VR can form a new charging business. I expect that there will be many possibilities.”100“Future of High-quality VR and Media Created by Television Industry Personnel: The Present Times in the VR Business from Local Stations Starting in Earnest”1:00 PM - 2:30 PM, Thursday, November 17th

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