InterBEE REVIEW2016

58/71

90As the integration of broadcasting and telecommunication continues to advance, one issue that cannot be overlooked is the problem of rights processing. Up to this point, however, it has largely not been subject to open discussion. In this session, panelists Mr. Hidenori Nakai, Senior Executive Director of the Japan Association of Music Enterprises (JAME) and Mr. Yuji Arakawa, COO of NexTone, were joined by moderator Mr. Takehiko Irie, Managing Director of Shin-ei Animation, to speak about rights management from the viewpoint of rights holders in our new age. It was a valuable opportunity to listen closely to opinions and views that are not often the subject of direct discussion. Moderator Mr. Irie began by explaining the positioning of this session. He then spoke about the views held by the side of content-holders, draw-ing on his experiences as former Copyright Department Director at TV Asahi and current Managing Director of Shin-ei Animation. His opinion was that although there are upcoming expectations for increased viewing opportunities, there will also be a need to think toward the future with a somewhat strategic mindset and to carefully manage exposure.He was followed by Mr. Nakai, who worked for a long period as a Manager at Yoshimoto Kogyo before becoming a Director of JAME, speaking about his thoughts based on his own experiences. When a new song is released in the music industry, it is put into public exposure as much as possible to spur CD sales, but with performing arts such as manzai and rakugo, mate-rial will lose its appeal if overexposed and so cannot be presented without regulation. It is precisely because of the need to regulate exposure depending on content that JAME’s stance is to give the highest importance to the rights of license.On the other hand, Mr. Arakawa representing NexTone, a new music copyright management business, explained about the complexity of music copyrights. Among performing rights, recording rights, and publishing rights, NexTone is not involved in the management of performing rights. As an example of the situation in this field, if this year’s hit song “Zen-Zen-Zense” by RADWIMPS is used on a broadcast program, it will fall under the responsibility of JASRAC, but if that program is delivered over the Internet it will fall under the responsibility of NexTone. Mr. Arakawa noted that although it would likely be more convenient for the user of the music to be able to make a single comprehensive application for its use, measures to support this have not yet been established.Finally, Mr. Irie stated that the question of copyrights is not one that will have any single winner, and concluded with his wish for all involved to work together and move forward. This session was a stage for a highly meaningful discussion among rights holders and served to confirm each of their positive and optimistic outlooks for the future.A flat-rate video delivery service exclusively for sports programs debuted this year, suddenly shedding a spotlight on sports in the field of video media. In this session, a discussion was held on the relationships that exist between sports and media. The moderator was Sports Market-ing Laboratory CEO Mr. Shigeo Araki, and the panelists consisted of J Sports Organization Department Manager Mr. Noriaki Kamei, Data Stadium’s Mr. Ryoichi Ozeki, and Presentcast President Mr. Hisaya Suga, who engaged in an active exchange of their views and opinions.Moderator Mr. Araki first explained the situation surrounding sports and media. The period from 2016 to 2021 is being referred to as the “Golden Years of Sports”, not only because of the Olympics, but also because large sporting events will be held every year during that time, with high expectations for expansion of the sports market. While sports and broadcasting have always been closely connected, from here on there will be a particular focus placed on delivering sports content over the Internet.Next, Mr. Suga gave a presentation on Presentcast’s video delivery of sports programs. “gorin.jp” was launched in 2008 for Internet-based video delivery to support commercial Olympic starting with the Beijing Games. Its services include the distribution of data and news articles as well as highlight videos and live streaming. This year in particular, it provided 2300 hours of live streaming, roughly 10 times that of terres-trial broadcasts.Mr. Kamei then provided a presentation on the status of J Sports. The sports industry is seeing greater activity due to the expansion of OTT operators, and J Sports is considering this an important opportunity to create new values together. It is undertaking various projects including new forms of sports program organization, CRM which includes digital elements, and content policies able to convey new and appealing facets of sports.Mr. Ozeki explained about his own company’s businesses for data utilization, emphasized as extremely important even in the two previous presentations. Data Stadium began its activities with “pitch-by-pitch news bulletins” for baseball and is a true dedicated sports data provider. Mr. Ozeki presented some components of his company’s latest technol-ogy which make it possible to follow the paths of pitches in baseball using image recognition technology, and to record the status of soccer matches in great detail by tracking the movement of players.“Program Multi-use Viewed from the Rights Holders”The first discussion from the perspective of rights holders on rights processing suited to an age of integrated broadcasts and telecommunication3:00 PM-3:50 PM, Thursday, November 17th“Spotlight on the Japanese Sports Scene with New Media Strategies”Will the value of sports content be enhanced by digital application? A discussion based on current examples.11:40 AM-12:30 PM, Thursday, November 17th