InterBEE REVIEW2016
55/71
One problem currently faced by the media industry is that high-quality content such as 4K and HDR require vast amounts of data, so storage that can be flexibly expanded is required. In addition, workloads are not fixed and tend to balloon during peak periods.The most powerful solution to such problems is cloud services. Identifying eight media workloads in the broadcasting industry, Amazon Web Services (AWS) has brought in dramati-cally increasing usage performance over the last three years in Japan in a variety of fields. NHK World has been able to segment video for video on-demand distribution straight after broadcast by using AWS, greatly improving the efficiency of workflows. The CG production company, Polygon Pictures, realized a time-charged high-speed render farm via a cloud by performing high-speed rendering using AWS’ GPU virtual server. Additionally, the music provider, AWA, uses AWS’ global platform to obtain up to 30 million pieces of music data from across the world, and NTT East used the FLET’s network with AWS to provide a live 4K relay of the Tsuchiura All-Japan Fireworks Competition.The use of this service by the cloud media industry is expected to grow even more in the future.85We’ve come this far! Cutting-edge of Cloud in the media industry12:00 PM -12:40 PM, Thursday, November 17th Invited Session 3Mr. Ben MasekGlobal Business Development Lead for Media and Entertainment, Amazon Web Services, Inc.Mr. Kiyonori KitasakoManager, Solutions Architect, Media & Entertainment Department, Solutions Architecture, Amazon Web Services Japan K.K.When media companies manage and operate their own contents, deciding whether to build an on-premises system or use a cloud is a cause of worry. Oracle Corporation can provide a solution that allows users to seamlessly and integrally manage on-premises software and a cloud. Another feature of this service is its flexibility. Users can change the use balance between on-premises software and a cloud even after starting operations.When managing contents, the huge amount of files are catego-rized as ones that need to be frequently extracted, ones that are rarely used, and those positioned somewhere in-between. So, storing those files in a hierarchical data container is clearly helps to reduce total operational costs. A cloud can be added to this as an even more accessible layer.The Oracle managed application, which is called contents stor-age management (CSM), executes an object lifecycle policy including this cloud layer. It can also provide a variety of benefits to users including object management encapsulation, partial restore to select and extract necessary parts only, storage of processing stage logs, and operational status analysis.The Moment is Now? Cloud is Transforming Digital Media Management12:00 PM -12:40 PM, Friday, November 18th Invited Session 5Mr. Paul JonesSales Director, Digital Media Solutions, Oracle Corporation
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