InterBEE REVIEW2016

49/71

51Inter BEE is an important event that leads to business discussions by broadly promoting brands and products■Product groups that respond to diverse needsWe divided our exhibit into corners for each category. We did this to showcase our product groups that respond to diverse needs up to the shooting, editing, conversion, switch-ing and distribution of video. We set up a pseudo studio so that visitors could experience for themselves the functions and usability of our Blackmagic URSA Mini series. We also set up a demo corner to allow people to actually touch our DaVinci Resolve and Fusion Studio products.■Inter BEE is the only exhibition where it is possible to exhibit our full product lineupInter BEE is the largest event for the video industry in Japan and we are also focusing our efforts on this exhibition. There are no exhibitions other than Inter BEE that provide the opportunity to exhibit our full lineup of products. We con-sider this a great opportunity to allow many visitors to learn about our new products and products that we want to promote. There are many cases when this leads to business discussions and inquiries. This also leads to the increased recognition of our products and firm. In fact, we have started talks thanks to Inter BEE and this has led to our firm receiv-ing orders from broadcasters and others.Hopes for efforts to encourage visits by new visitors■Provision of experiences to visit, see and feelWe get the impression that visitors look at our exhibit com-prehensively rather than just looking at specific products. It seems people want actual experiences of visiting, seeing and feeling. I feel that this event is regarded as an opportunity to gather information to learn about things that cannot be under-stood just by looking at catalog specs.Inter BEE is a meaningful opportunity to come directly into contact with customers who there are ordinarily few chances to meet in our sales activities (e.g. production site and regional customers). It is always enjoyable to be able to hear “raw comments” from customers who we could not approach in sales in the past.■Hope for the opening up of new industries and customersWe hope that Inter BEE continues its efforts to attract more and more customers as always. In addition to this, we hope to see new efforts. Why doesn’t Inter BEE look to open up new industries and customers in addition to the video industry?For example, one move would be to make it easy for free-lance photographers, students looking to enter the video industry and consumers seeking high-end equipment to participate in this event. I believe devising events and presen-tation techniques so that those other than industry profession-als wish to come to Inter BEE will expand the extent of the whole event.