InterBEE REVIEW2016

46/71

Blackmagic Design emphasized its comprehensive nature that can support diverse needs by widely exhibiting digital film cameras, production switchers, broadcasting converters, video monitoring, audio monitoring and more.This firm has persisted in its stance of seeking low prices and high-quality in its 4K-compatible products that are attracting increasing attention. The firm exhib-ited its Blackmagic URSA Mini series that is equipped with a new user interface and its Video Assist 4K with new functions added. Furthermore, the firm also set up a demo corner for its DaVinci Resolve and Fusion Studio so that visitors could experience the actual operability of these products.This firm views Inter BEE, the largest event for the video industry in Japan, as an important business opportunity. The firm says that one of the major benefits of this event is that it is possible to come into contact with customers who would not normally approach them. We spoke to Mr. Haruyuki Ishii, Head of Sales in the Sales Department, about the overview of his firm’s exhibition and the position of Inter BEE.Blackmagic Design exhibited its handheld URSA Mini product which also becomes a studio camera: e rm comprehensively displayed its product lineup and set up an experience corner with demos to promote their high-quality and functionality with cost performanceInter BEE Exhibition Report News Center Pick up 448