InterBEE REVIEW2016

45/71

47Opportunity for communicating with users■Visitors’ reactionsThrough a demonstration of our numerous new products, I feel that we were able to tell people about how we are work-ing towards 2020 as well as relay our ideas. EVS products are strongly identified with video servers for relay purposes, but not so much with solutions that form the core file-based flows. By relaying our ideas through demonstrations using the actual equipment, we got feedback like: “with this system, we can migrate smoothly to a file-based flow”. I really felt that this was a great opportunity to relay our ideas to customers. ■Hopes for Inter BEEExhibitions are really meaningful because they allow exhibitors to provide information that cannot be conveyed simply on the web or in catalogs. Inter BEE is one of the larg-est exhibitions in Japan where exhibitors can introduce their latest products and ideas to a wider audience. It is an extremely valuable place because people working at the fore-front of broadcasting and video can come into contact with the latest products and communicate with the people behind them. I have great hopes for Inter BEE in the future as a place to create communities and be utilized to full advantage by exhibitors and visitors alike.