InterBEE REVIEW2016
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Following on from NHK’s 8K test broadcast which started in August, SKY Perfect JSAT began 4K HDR broadcasts in October. Then in Decem-ber, the month following Inter BEE 2016, BS 4K broadcasts by commer-cial broadcasters got underway. Inter BEE 2016 was held right in the middle of this momentum toward 4K and 8K broadcasts. 4K/8K broad-casting is an advanced technology from Japan that has attracted global interest, and related conferences such as the keynote speeches were packed with people on all days, showing the level of interest in this field.“4K/8K Roadmap Progress and Prospects”, a keynote speech given on the first day of the exhibition, attracted the interest of people involved in broadcasting from both Japan and abroad. It was given by Mr. Mabito Yoshida, the Deputy Director-General of the Ministry of Internal Affairs and Communications, who lectured on national broadcasting policy trends and prospects in anticipation of 2020. As mentioned previously, he stressed that half of all households being able to watch broadcasts in 4K/8K by 2020 would be a significant indicator of 4K/8K penetration.Next on the rostrum was Mr. Atsushi Haruguchi, the Director of Engi-neering Administration Department/ Deputy Chief of Engineering at NHK, who gave a speech titled “Super Hi-Vision Test Broadcasting and Pros-pects toward the Tokyo Olympics”, in which he introduced a detailed timetable and policy for this area. Mr. Jiro Komaki of SKY Perfect JSAT Corporation lectured “About our 4K broadcasting initiatives”, expressing confidence in providing 4K broadcasts of sporting and live music events that give viewers a feeling of being right there in person.Another keynote speech given on the same day was by Mr. Jose Manuel Fernandez Marino, the Sports Technology Director of “TV Globo” - Brazil’s largest broadcasting station, who gave a speech titled “Looking back on the Rio 2016 coverage to think about 2020”. In his speech he placed high expectations on the realization of SHV broad-casts by 2020. Mr. Yoshikazu Higashi, Deputy Director of the NHK Broadcast Engineering Department, gave a lecture called “Looking back on the SHV content production at Rio 2016”, in which he provided a detailed introduction of the Rio Olympics broadcasts.Eyes of the world focused on 4K/8K technology06Mr. Mabito YoshidaDeputy Director-General, Ministry of Internal Affairs and CommunicationMr. Atsushi HaruguchiDirector of Engineering Administration Department/Deputy Chief of Engineering NHKMr. Jiro KomakiDirector of the Board,Senior Managing Executive OfficerUnit President, Broadcasting Business Group,Multichannel Pay TV Business UnitSKY Perfect JSAT Corporation

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