InterBEE REVIEW2016
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One of the concrete goals of the Japan Revitalization Strat-egy approved by Abe’s cabinet in June, 2016, was to enable 50% of all households to watch the 2020 Tokyo Olympics and Paralympics in 4K and 8K.Attending the Inter BEE opening ceremony, Mr. Mabito Yoshida, Deputy Director-General, Ministry of Internal Affairs and Communications, touched on the goal to expand use of 4K/8K by 2020 and enthusiastically spoke about “building an environment to achieve that and advance R&D” in his con-gratulatory speech. Mr. Yutaka Yoshimoto, the Deputy Director-General of the Commerce and Information Policy Bureau of the Ministry of Economy, Trade and Industry, who also gave a congratulatory speech at the opening ceremony, commented “I think that a lot of advancements will be made and on display in four years’ time at the Inter BEE venue. I think that today will be like a kind of time machine where we consumers will get a glimpse of the things we might be able to experience in four years’ time.”To meet the expectations of such governmental and public organizations, exhibition booths promoting 4K/8K stood out at the Inter BEE venue. Not just recording cameras, a wide range of 4K/8K compatible products such as editing equip-ment, networks, and recording devices were assembled, leav-ing a strong impression that the production environment is fully in place. This range of products, ranging from produc-tion to viewing, will fly the flag for 2020.Additionally, the large-screen display installed in the second floor entrance lobby received 8K test broadcasts by NHK and 4K HDR broadcasts by SKY Perfect JSAT. A space was provided for visitors to experience the charm of high defini-tion images such as grand sumo tournament broadcasts. Every day of the event, many visitors stopped in their tracks to view it.05Rising expectations as baton is passed from Rio to Tokyo

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