InterBEE REVIEW2016

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Inter BEE Review 2016 Topics Guest Interview9In the final session held on the first day of INTER BEE CONNECTED, “Moving Further Away from Television? The Ecosystem of Young People”, students currently enrolled in universities spoke frankly about their own media lifestyles. It is said that today’s young people are experiencing a movement away from television as a prominent part of their lives, but how much is this shift proceeding? Under coordination by Mr. Shotaro OnoFaculty of Letters 3rd grade, Keio University Mr. Yugo KatsuyamaSchool of Social Sciences 4th grade, Waseda UniversityMr. Kazuyuki Maeda Faculty of Business and Commerce 4th grade, Keio University Mr. Toshiki MatsuiFaculty of Business and Commerce 1st grade, Keio University ModeratorMr. Yohei HaradaYouth Life Lab Leader Hakuhodo Brand Design, Hakuhodo Inc.Current University Students Give their Honest Opinions on the Relation between Young People and Television26Mr. Yohei Harada of Hakuhodo Brand Design’s Youth Life Lab, a panel of students was asked to speak honestly about the mindset of today’s youth toward television and the specific details of their lifestyles. From this session, it was evident that although young people do not have negative views toward television in any way, its status is clearly chang-ing to move out of alignment with their daily lives.