InterBEE REVIEW2016

21/71

The sport live stream service “DAZN” is a multi-device OTT service for televi-sions, PCs and smartphones/tablets. We started this service in Germany, Austria and Switzerland from August this year after undergoing market research over three years. We then launched this service toward the Japanese market on August 19. Our service model is a subscription model. We provide this service for 1,750 yen per month in Japan. I can’t say how many members we have at the moment. However, we have already exceeded our global mem-bership target for the year. I think it will be possible to acquire more subscribers across the planet than there are currently subscribers for paid broad-casting in Japan within four years. There are various kinds of sports in Japan. I think the potential size of DAZN is huge.We have developed various services for viewing locations and times. For example, after watching a J League match at the stadium, you can watch the clips you are interested again on your smartphone or tablet while travel-ing home as a mobile service. We have also made the UI simple so that it can be used intuitively.23DAZN provides a new way to watch sport for sport fans in Japan with diverse services and an abundance of content.We are considering expanding the range of sports we provide – from minor sports to major sports. In terms of Japanese sports, we have the home games of the Yokohama DeNA Baystars and the Hiroshima Toyo Carp in profes-sional baseball, the J League, Bundes-liga, the Serie A, the FIFA World Cup 2018, Japan Rugby Top League, volleyball’s V League and more. We also deliver sports that are popular interna-tionally, such as the NBA, NFL, NHL, Formula 1, golf, darts, badminton, horse-riding and more.There are many sports that have enthusiastic fans, but which are not broadcast on terrestrial television for the mass audience. We want to pick up sports that you cannot see on the tele-vision for such enthusiastic fans. We have already acquired the right to broadcast squash.There will no doubt be various developments in the sports world in Japan toward the Tokyo Olym-pic Games in 2020. The Rugby World Cup will also be held in 2019. We would like to consider acquiring the right to broadcast sports that will be a part of the Olympics (e.g. tennis, basketball, rugby and horse-riding) while talking to content holders regardless of the number of people who follow those sports.Focus on Sport with Enthusiastic FansDAZN was originally intended to be a service that you could watch on a large screen. Therefore, we focused our efforts on enhancing services when being watched on a television. In addi-tion to this, we also provide it on devices that can be used by IPs so it is possible to use and view the tools the user wishes to use in the places they wish to watch them.It is possible to watch this service on televisions equipped with a browser and Blu-ray players. Sony, Panasonic, LG and other manufacturers offer com-patible models. Furthermore, it is also possible to watch DAZN with Amazon Fire TV and Fire TV Stick. This service supports both Android and iOS smart-phones and tablets. It is also possible to watch it on a PC.Acquisition of the Number of Members Exceeding the Number of Paid Broadcasting Subscribers in Japan within Four YearsReal Thrill of Watching Sport on a Large Screen with the Convenience of Mobile