InterBEE REVIEW2016

2/71

Conveying the possibilities of new media to the worldWhatwill you donext?The world’s largest sports festival, the Rio Olympics was held in August, 2016. The numerous hotly-contested battles fought during the event were relayed to Japan by 4K/8K test broadcasting on the BS channel, giving us a great thrill at public viewing venues and so on. At the closing ceremony, Japan’s Prime Minister, Shinzo Abe, made a surprise appearance, raising expectations for the coming Tokyo Olympics and promoting Japan’s diverse video, music and performance contents. The Rio Olympics closed its curtains full of expectations for Tokyo 2020.So, the baton was finally passed to Tokyo in anticipation of 2020. The warm-up to 2020 has passed and the dash to the finishing line has now speeded up. Approxi-mately 3.6 billion people, almost half the world population, watched TV coverage of the Rio Olympics. In addition to sports fans, the world’s eyes were on new techno-logical changes in TV broadcasting showing the live drama unfolding at the stadia.04