InterBEE REVIEW2016

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17duced. However, as time goes by, the tech-nology itself is replaced by new technol-ogy. In the current situation, where tech-nological innovation is occurring more and more rapidly, the life cycle of technol-ogy has become shorter. Excitement over innovations, high-resolution of 8k for example, will be over in a blink of an eye." The panelists entered into a discussion about "killer content" that maximizes the power of sophisticated technology, which will help create business and cultures. Examples included Jimi Hendrix, who was absolutely essential for the popularity of electric guitars, and Michael Jackson, whose music videos popularized MTV. In addition, while highlighting the importance of killer content, they pointed out that stan-dardization prevents content from develop-ing further.Mr. Fujii suggested that people add the word "artist" to their job title and believed that this addition would help them to make their consciousness free from tradition and to develop products or services in a creative manner. "Even if you are an ordinary office worker, the title of artist will earn you recognition as an artist. By getting the feedback from society, motivated people can gain encouragement." he added.Killer Content Maximizes the Power of Sophisticated TechnologyMaking "Future of Media & Entertain-ment Opened Up by Technology" a central theme, the panelists stated their opinions from their perspective about the future of the entertainment industry and deepened the discussion.In this panel discussion, Mr. Wakimoto pointed the necessity of cutting-edge technology as a content element by citing the example of automatons devel-oped in the Edo Period, however, he also pointed that the technology is not the only factor to establish the entertain-ment. Mr. Wakabayashi said, "For example, movies surprise people with their tech-nology only when it has first been intro-Social Media Continues to GrowTechnology and Content Help Each OtherMr. Naotaka FujiiRepresentative Director, Hacosco Inc.Mr. Atsushi WakimotoGeneral Manager, Cultural Division, Computer Graphic Arts Society (CG-ARTS)Secretariat Director, Japan Media Arts FestivalFrom leftMr. Kei WakabayashiEditor in Chief, WIRED JapanModerator: Ms. Mariko NishimuraChief Editor, SENSORS.jpCEO, HEART CATCH Inc.Looking toward 2020, Mr. Nakamura spoke about the future direction, current situation, and future prospects of visual media, including media for Japanese pop culture. According to him, on the assump-tion that "an ideal environment will have been provided for smart media in Japan by 2020", it is important to create a situa-tion in which "technologies such as smart-phones, signage, and 4k/8k public viewing are used anywhere and at any time."He said, "Social media has achieved rapid growth in terms of business and traffic from around 2010. As for visual media, online video services for smart-phones and televisions have started to grow in earnest this year. Recently, as a distinctive feature of this aspect, each broadcaster typically has had their own strategy. Online video business has been expanding steadily, and 10 million people had used these paid services at the end of last year. This number is expected to reach 15 million by 2018."In addition, digital signage service, which can be called a new video service, is expected to expand further. In May of 2016, the Next Generation Contents Distribution Forum (NexCDi-F) was established, which will build the founda-tion for advanced video services looking toward 2020. "A cross section of Japanese government departments, especially Cabi-net Office's Intellectual Property Head-quarters, is developing media strategies, which are expected to result in the promotion of the secondary use of online videos and business expansion into over-seas countries," Mr. Nakamura noted.