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2010 Policies

Inter BEE is pressing on with aggressive, innovative changes in 2010!

◆We offer support for improving cost-effectiveness and the impact of your exhibit.

■ Business Support

We have hosted the “Seminar for Boosting Exhibit Impact,” given by experts on exhibition techniques. We will continue to offer this seminar in 2010.

Business Support

■ Strengthening Information Transmission Ability

We are continuing to post industry-related articles throughout the year on our portal site. Industry participants view this site, and the number of hits is climbing every year.

Strengthening Information Transmission Ability

■ Media Exposure

Last year, more articles were published about Inter BEE and more media personnel visited the exhibition than ever before thanks to partnerships with related industry publications. We plan to go further in improving our media exposure in 2010.

Media Exposure

◆We aggressively attract the best kinds of visitors.

■ We operate direct shuttle buses from each broadcast station

We will operate 34 shuttle buses over the three days that go directly to the exhibition center from NHK and five commercial stations. We have improved accessibility for our core users.

We operate direct shuttle buses from each broadcast station

■ Increase of Foreign Visitors

The market is expanding into Asia, and Asian participation is rapidly on the rise, especially from Korea and China. We are not limiting our PR to Japan but are also approaching the Asian market.

Increase of Foreign Visitors

■ Growth of Users in New Industries/Fields

The number of visiting users targeted by the Cross Media Zone is growing. In 2010, we will form partnerships with related industry groups and transmit information to members of each group and expanded the range of visitors.

Growth of Users in New Industries/Fields

◆We are approaching new industries from the viewpoint of broadcasting and video fields.

Last year, the newly-established Cross Media Zone hosted related pavilions and open seminars and attracted the interested of many visitors.
See the attachment for information about participating in the 2010 pavilions.

We are approaching new industries from the viewpoint of broadcasting and video fields.

■ Download the Inter BEE 2010 Exhibition Guide for details.

Download Guide

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